Victorious Booth Designs Are A Determinant Of Trade Show Success

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Victorious Booth Designs Are A Determinant Of
Trade Show Success
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OVERVIEW

• Customer-centric design
• Multi-sensory experiences
• Focus on comfort
• Virtual reality
• The science of light

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Customer-centric Design

• First impressions are everything. You want your
  booth or display to make an impact on attendees
  instantly. But today thats not just about having
  a flashy designyou want it to appeal to the
  potential customers emotions and imagination.
• Ultimately, the trend is moving towards a
  human-centric booth experience. So you should
  cease thinking in terms of square footage and the
  numbers of demo stations. Instead ask yourself if
  the experience is comfortable to visitors.

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Multi-sensory Experiences

• Playing off the first trend, business owners and
  marketers are realizing that they arent limited
  to engaging visitors merely by sights and sounds.
• So its smart for trade show marketers to avoid
  monotonous presentations. Consider embedding and
  dispensing attractive scents to capture the
  attention of visitors passing by your booth.

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Focus On Comfort

• For too long marketers have focused almost
  exclusively on how to wow trade-show visitors
  that theyve forgotten the one thing that appeals
  to everyone regardless of demographic comfort.
• Exhibitors who implement lounge areas are finding
  success at getting people into their booth and
  having them stay there for extended periods of
  time.

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Virtual Reality

• VR is generating quite the buzz in the trade-show
  world. Thats because its adept at drawing a
  person in and fully engaging their senses with a
  presentation.
• VR gives your booth visitors a chance to interact
  with your brand far beyond just a casual
  conversation with a sales rep at a tradeshow.

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The Science Of Light

• Nowadays you can transform the entire space using
  a targeted focus of light. There is indeed a
  science to light and shadow, and marketers who
  understand this stand the best chance of
  presenting their product effectively.
• Utilizing unique lighting elements can also be a
  powerful tool to direct visitors to specific
  displays or products.

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WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the most
renowned exhibition stand companies of the UK. We
offer our customers the best services according
to there needs and requirements.
0044 1743 383049 www.wow-space.co.uk