How to Perform an Authentic Brand Audit for Your Law Firm Website

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HOW TO PERFORM AN AUTHENTIC BRAND AUDIT FOR YOUR
LAW FIRM WEBSITE
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• Conducting your brand audit, you ought to have a
  far better idea of the strengths and weaknesses
  of your legal brand, how you'll align your
  offerings services with what your clients expect
  out of you and what are the perceptions customers
  have regarding your firm?.
• The follow is a brief overview of the steps you
  should take to perform a thorough brand audit for
  your law firm website

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1.STARTUP PLANNING YOUR AUDIT PROCESS

• You should have a framework for a way you'll
  perform your audit before getting started. Make a
  list of all the topics you want to cover and the
  processes you will use to analyze them.
• Segments you'll might want to think about include
  the aim and usage of your law firm website, your
  audience , your relevant competitors, how you're
  positioned in your market, the strengths and
  weaknesses of your legal services,industry trends
  and the way your services are different from
  others available in your market.

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2.REVIEW THE ANALYTICS FOR YOUR LEGAL WEBSITE

• Certain web analytics will offer you a really
  good idea of how your law firm internet marketing
  efforts are working. Check traffic trends to see
  if your website is gaining or losing popularity,
  or if you're getting tons of traffic from
  particular service areas.
• Your bounce rate will tell you ways many of us
  immediately leave after visiting your legal
  website, which can indicate you would like to
  form some changes.

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3.INVOLVED YOUR CLIENTS ABOUT SERVICE EXPERIENCES

• Send out surveys to your current or previous
  clients to invite their opinions about your firm
  and its brand.
• Ask about their customer service experiences, how
  easy it is to use your website and why they
  choose to consult your law firm.

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4.TEST THE CUSTOMER EXPERIENCE YOURSELF

• See for yourself what users experience once they
  visit your legal website.
• You should regularly test all of your sites
  features by using them even as a customer would.
  This will help you uncover potential problems,
  and also determine if there are any aspects of
  your law firm site that would operate more
  efficiently.

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5. COMPLETE YOUR BRAND AUDIT WHAT NEXT YOUR
ACTION PLAN

• Once you've got thoroughly analyzed your brand
  and have identified legal areas during which
  you'll improve, confirm you've got an idea to act
  in those areas.
• A high bounce rate, for instance , could lead on
  you to ascertain the whole law firm website for
  usability issues to see if malfunctioning or
  inefficient features are driving users away.

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CONCLUSION

• A brand audit is a great way to determine the
  strengths and weaknesses of your marketing
  efforts for attorneys and law firms.
• Speak with an experienced legal marketing
  consultant to learn more about this process.

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Irvine, CA, USA Zip Code 92618
855.835.5329