Don’t Forget These 9 SEO Trends In 2020 - Infinite IT India

1
Dont Forget These 9 SEO Trends In 2020

• Presented By Infinite IT India Pvt Ltd

2
SEO is always important for website health. A
website without SEO is useless even if it has
been designed beautifully to attract people.
Search engine optimization (SEO) is digital
marketing technique that is constantly changing.
SEO services gurgaon is important for all type of
businesses as it makes your website visible on
Google search results. For startups in 2020, this
quite be difficult as Ads are ruling over search
results. Lets dive into some creative approaches
to SEO techniques that every digital marketing
company should know!
3
The SEO 2020
4
9 Tips Tricks

• Search results got consolidated
• Deep Keyword Research
• Improving Site Engagement Metrics
• Dominating Voice SEO
• Key to local SEO
• Making Videos Crucial
• E.A.T Content strategy
• Data focused SEO
• Mobile usability for higher rankings

• Found around the house!

5
Search results got consolidated

• The percentage of organic search results has
  decreased due to advanced ads and featured
  snippets. The Google is now focusing more on data
  thus showing answers to the user queries on the
  0 rank featured snippets.
• This has decreased the click shares for search
  results by 10 down by around 50 that it used to
  be.
• Therefore, the experts have to now focus on to do
  SEO for rank 0 position to increase their website
  visits and clicks.

6
Deep Keyword Research

• Google has now evolved itself from search engine
  to an Answer Engine. To master the digital
  marketing and SEO, you need to add some
  activities to your keyword research
• Use combination of tools to prepare a list of
  keywords
• Think about topics rather than direct keywords to
  find your secondary keywords.
• Find keywords that results in more clicks than
  searches.
• Use long-tail keywords to grab more users

7
Site Engagement Metrics

• The website engagement metrics identifies the
  effectiveness of your content. Some of them are
• Bounce rate
• Dwell time
• Time on page
• Return visits
• Click to call
• Comments
• Social shares
• Here, influencers plays a key role to change the
  SEO strategy in 2020.

8
Dominating Voice SEO

• By 2022, the voice will totally dominate the SEO
  industry. Even Google is improvising its
  algorithms according to voice search commands .
  The BERT update that totally works on natural
  language processing and semantics of the user
  query, t understands the users language and give
  out the best and relevant results. The website
  design company gurgaon and digital marketers have
  now to work more on these tricks.

9

• Key to local SEO

• Entity popularity and Entity engagement will be
  the key to local seo.
• The authority of the local business is a key
  factor higher ranking in SEO 2020. Some of the
  entity engagement signals like how much do people
  like your business?, positive business reviews,
  recommendations, etc are all such Google
  MyBusiness ranking factors and impact your
  business popularity.

10
Making Videos Crucial for SEO strategy

• Video marketing will be the most important
  digital marketing trends in 2020. Adding videos
  to the SEO strategy to improve brand engagement.
  Here are some tips to boost SEO with video -
• Using engaging thumbnail image
• Adding accurate schema tags to rank better
• Uploading videos to multiple platforms
• Adding correct captions and transcript
• Adding optimized title and description and making
  videos mobile friendly.

11
E.A.T Content strategy

• With the launch of BERT algorithm, Google is now
  able to understand the context of user queries
  more precisely and trying to give out the best of
  the search results. The web design company
  gurgaon need to focus on the great content that
  focuses on E.A.T strategy
• Expertise content written by expert writers
• Authority the website must have some authority
  on the subject
• Trustworthiness the website should have some
  authoritative links to that site.

12

• Data focused SEO

• The analysis of qualitative and quantitative data
  is crucial for SEO strategy. The data science
  can help you make concrete decisions on data to
• Visualize which combination has better impact
• Create marketing campaigns
• Understand preferences and pain points
• Identify referral sources to convert traffic
• Identify source of unusual traffic

13
Mobile usability for higher rankings

• In 2020, your entire SEO strategy must be mobile
  driven. Google announces Mobile First Indexing
  algorithm, which says bots are going to crawl
  your website according to mobile responsiveness.
  Your website must be mobile friendly and must
  have content serving websites according to the
  user device size.

14
Conclusion

• When it comes to SEO, it becomes difficult for
  digital marketers to apply those tips and tricks
  according to the demands in the industry as SEO
  strategy continuously changes with the user
  queries and Google algorithms.
• But you can get over a competition by being up to
  date and employing all SEO strategies wisely.
• Start revising your SEO strategy by starting with
  voice search SEO, zero click search, featured
  snippets, a more focused use of influencers,
  interactive video marketing, enhancing data
  quality content.

15

• Infinite IT India Pvt Ltd

• Ecommerce Website Development Digital Marketing
  Company
• Website infiniteitindia.com
• Call 0124-4112136
• Email ID info_at_infiniteitindia.com