U.S. Nutraceuticals Market

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• https//www.coherentmarketinsights.com/
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U.S. NUTRACEUTICALS MARKET ANALYSIS

• U.S. Nutraceuticals Market, By Product Type
  (Functional Foods (Probiotics Fortified Foods,
  Omega Fatty Acid Fortified Foods, Branded Iodized
  salt, Branded Wheat Flour, Others), Functional
  Beverages (Energy Drinks, Sport Drinks, Fortified
  Juices, Fortified Dairy Beverages, Others),
  Dietary Supplements (Protein Supplements,
  Vitamins and Minerals, Herbal Supplements,
  Others)), By Product Form (Tablets and Capsules,
  Powder, Liquid, Solids/Semi-solids) - Size,
  Share, Outlook, and Opportunity Analysis, 2019 -
  2027

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• Nutraceuticals are derived from food sources are
  and highly enrich various nutrients that are
  beneficial for good health. These products have
  extra health benefits compared to other normal
  diets and are considered as non-specific
  therapies used to control symptoms and prevent
  various diseases. They can be classified into
  functional food, medicinal food, dietary
  supplements, and pharmaceuticals. Nutraceuticals
  are highly versatile in nature as they are used
  across the various industry such as food
  beverages, animal feed additives, pharmaceutical,
  and personal care. Nutraceuticals products are
  available in a variety of forms such as tablets
  and capsules, powder, liquid, and
  solids/semi-solids.
• The U.S nutraceutical market is projected to
  reach around US 119.8 million by the end of
  2027, in terms of revenue, growing at CAGR of
  5.3 during the forecast period (2019-2027).
• Drivers
• Growing health-conscious consumers and adopting a
  healthy lifestyle among consumers in the U.S.
  country is predominantly fueling market growth.
  Moreover, shifting focus of consumers from the
  treatment of diseases to daily preventive
  measures to reduce the onset of chronic and
  lifestyle-related disease is augmenting the
  market growth. Nutraceutical products are highly
  beneficial ingredients as they play a very
  crucial role in the prevention measures of
  long-term disease.

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• Market Restraints
• The market of the U.S. nutraceuticals have
  already reached maturity is expected to hinder
  the market growth. Moreover, revenue generation
  from the nutraceuticals market is relatively
  stable currently. This is a factor projected to
  hamper market growth over the forecast period.
• A concern associated with health and nutrition as
  many manufacturers use artificial preservatives
  and flavoring agents in the nutraceutical to
  increase the shelf-life of the product. The
  demand for such products is declining because of
  the rising demand for organic and natural
  products due to growing awareness regarding the
  health benefits of organic products. This is
  projected to limit market growth.

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Figure 1 U.S. Nutraceutical Market, Revenue Share
(), By Product Type, in 2018
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• Market Opportunities
• The growing popularity of multicultural cuisine
  among consumers in the U.S is creating demand for
  a diverse set of food options is expected to
  augment the market growth. As per the 2016
  National Restaurant Association survey, over 68
  of chefs surveyed in the U.S. responded
  positively towards multicultural foods.
  Therefore, the growing popularity of
  multicultural cuisine is expected to offer
  potential growth opportunities to the market of
  U.S. nutraceuticals.
• Rising demand for convenient, on-the-go and
  ready-to-eat among the consumer of U.S countries
  due to busy work schedules and hectic lifestyle
  has lucrative growth opportunity for the market
  of nutraceutical in the country. As per the
  Coherent Market Insights analysis, the demand is
  relatively higher for on-the-go products that are
  fortified with nutrients and proteins.
• s

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U.S. Nutraceutical Market Opportunity Analysis
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• Market Trends/Key Takeaways
• The growing consumption of fermented food such as
  yogurt is a trend in the U.S. especially among
  health-conscious consumer which is the major
  revenue generation for the U.S. nutraceutical
  market. For instance, in July 2016, General
  Mills, which the manufacturer of major yogurt
  brand Yoplait, announced plans to reformulate or
  modify 60 of the products it currently offers
  under its yogurt portfolio to better reflect
  consumer demand.
• Many manufacturers are increasing the production
  capacity of the nutraceutical products in the
  U.S. country and this is expected to fuel the
  market growth. For instance, in October 2019,
  Algatechnologies, part of Solabia Group, has
  announced that it has tripled its production
  capacity for FucoVitalTM. The action follows
  increased demand from the dietary supplements
  market. FucoVital was launched in the US in 2018.

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• Competitive Section
• Key players operating in the U.S. nutraceuticals
  market are General Mills Inc., The Natures
  Bounty Co. (NBTY), Amway Enterprises, Herbalife
  International, Inc., Royal DSM NV, Pepsi Co.,
  Groupe Danone, Bayer AG, Abbott Laboratories, and
  Chobani LLC
• Few Recent Developments
• General Mills Inc.
• Key Developments
• In March 2016, the company launched a new line of
  organic, whole-milk yogurt under the brand name
  Annies, which is marketed for children
• In June 2016, General Mills announced its
  partnership with Organic Valley, which is a
  cooperative of farmers, to help around 20 dairy
  farms conduct organic dairy production on 3,000
  acres of additional land in the U.S. This
  strategic alignment will help in building
  relationships with organic farmers and support
  supply of milk for yogurt production.
• In January 2017, General Mills, Inc. introduced a
  new line of products into its snacking segment,
  which includes Yoplait yogurt made with higher
  protein content, popcorn, flavored yogurts, snack
  bars, etc.

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