How Prospect Marketing Can Help Coaching Classes Amid Covid-19 Pandemic

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How Prospect Marketing can help Coaching Classes
amid Covid-19 Pandemic?
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• How Prospect Marketing can help Coaching Classes
  amid Covid-19 Pandemic?
• About Coaching Classes-
• The market size of coaching classes in India is
  expected to reach USD 500 million by 2022. India
  is one of the fastest emerging markets in the
  world and has experienced significant growth in
  per capita income and educational standards.
  Moreover, India accounts for over 29 of the
  population from the age group under 18 that goes
  to schools. This offers a significant potential
  for the coaching classes to launch their coaching
  centres. India currently accounts for the highest
  market share in the education market in the
  world, with market size over USD 150 billion in
  2015. The schooling segment in the Indias
  education market accounted for over USD 144
  billion.(BBGV582020)
• To whom does the Coaching classes needs to reach?
  
• The coaching classes form an important part of
  career especially for Indian students. The Indian
  students ranging from primary class to the
  professional class attend coaching classes in
  some or other form. Some of the grown-ups might
  join yoga coaching or some professionals might
  join coaching classes for competitive exam
  preparation. Hence there is a wide range of
  audience that the coaching institutes needs to
  reach out to. Now the question is how to reach
  this target group?
• How to reach the Target Audience?
• Prior to the pandemic the Coaching classes used
  to utilize above the line marketing. They used to
  use broadcasting channels irrespective of their
  offerings. The channels used were Television
  advertisement, Newspaper, Posters, etc. The
  problem with such channels is they are not
  focussed towards a specific group. Also, amid the
  ongoing pandemic these channels are not
  effective. The new norm of marketing is digital
  marketing. But even in digital marketing there
  are various channels to use so the question is
  which is the best way to reach the audience?
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• Prospect Solution-
• Now as we know most of the coaching institutes
  have changed the way of learning to virtual
  learning. Now with the change in learning
  platform its time to even change the marketing
  platform of the product. The new norm of
  marketing is digital marketing. In marketing the
  most efficient solution is to use prospect
  marketing. Prospecting basically involves
  targeting only that audience which is either
  potential or interested in your offerings. The
  prospect marketing uses digital marketing tools
  such as Facebook, Instagram, LinkedIn which
  provides custom filters for audience targeting
  and also, they facilitate data collection which
  can be further used for understanding the
  prospect needs.
• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email   ebrandingindia2017_at_gmail.com  info_at_disser
  tationwritingediting.com
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