How to Use User-generated content to Increase Shopify Sales

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• How to Use User- Generated Content to Increase

Shopify Store Sales
E X P E R T
V I L L A G E
M E D I A
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WHAT IS USER- GENERATED CONTENT?
User-generated content (UGC) is any contenttext,
videos, images, reviews, etc. created by
people, rather than brands. More specifically
for eCommerce stores, user-generated content is
images of the brands products shared by their
customers. One of the most successful ways that
user-generated content is used is by GymCoffee,
an athleisure clothing brand. They added a l
ookbook shopify app on their Shopify store,
showing all the ways that their passionate
customers wear their trademarked hoodies in
public.
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IMPORTANCE OF USER- GENERATED CONTENT
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Brand engagement
Credibility
Authenticity
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Better email clickthrough rates
Increased sales
Humanizes the brand
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5 Ways to Collect User-Generated Content on your
Shopify Store
1 . REQUEST SHOPPERS TO SHARE PHOTO REVIEWS
The best way to collect user-generated content is
by asking your past customers to share photo
reviews. You can send review requests to
shoppers, asking them to show inventive ways they
use your product. To bring in more photo
reviews, you can entice customers with an offer
like 10 off or free shipping. The Testimonials
P hoto Reviews app lets you send
review requests and manage these reviews. Using
the app, you can let customers upload product
photos and add reviews about the item. You can
then manage these reviews on the backend and
display them on your Shopify store within a
design that matches your store look.
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2 . COLLECT IMAGES USING HASHTAGS ON INSTAGRAM
You can run campaigns on Instagram to get
shoppers to share images of them using your
products. Many brands create a hashtag that is
associated with the brand values and add the
hashtag to their Instagram bios so that new
followers can visit the hashtag and see what
other customers have shared. By collecting
user-generated content through a hashtag campaign
on Instagram, you achieve two things Create a
system to collect UGC through customers. Build a
community of customers who will vouch for your
brand publicly on social media.
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3 . PARTNER WITH INFLUENCERS
Another way to collect user-generated content is
by partnering with influencers. When a relevant
influencer uses and shares your products, this
will create validation among their followers to
shop the product and share about it too. You can
run your hashtag campaigns in partnership with
these influencers to increase visibility. To
ensure your influencer marketing efforts yield
results, you need a tracker to manage influencer
activity and understand the ROI. Shopify apps
like Carro are built to help stores track
influencers, monitor activities, and see the
impact created by these influencer partnerships.
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4. PLAN A CONTEST
Another way to easily collect UGC is by planning
a contest and incentivizing shoppers to share
their images. You can set up a contest promising
customers that the most creative image of them
using or styling your product will unlock a free
gift or 50 off. A contest is sure to create
hype and make customers eager to share an
attractive image in hopes of winning.
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5 . OFFER LOYALTY POINTS
FOR SHOPPERS WHO SHARE IMAGES
You can also build in a reward within your
loyalty program for shoppers who share photo
reviews or images of them using your product on
social media. This incentive wont require any
extra costs, unlike running a contest. Providin
g loyalty points for submitting their images will
even gamify the experience of engaging with your
brand and give shoppers new opportunities to
continue earning rewards.
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Contact Details
Mailing Address 4747 36th Street Suite 187994
Long Island City Email Address info_at_expertvillag
emedia.com Phone Number 1 347 690 0173