Crowd Funding - Advantages

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Crowd Funding - Advantages
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Crowd funding is a way to raise capital from
accredited investors and venture capitalists
without accumulating debt. Reward based crowd
funding platforms provides tangible gifts to
investors in return for the funds. Crowd funds
helps cover the risks rising out of unexpected
expenses and market validation for a new venture
without giving up equity. The reach of crowd
funding is unimaginable, as this form of funding
is most effective when social media and referral
traffic accesses information through the website.
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Potential funders and investors and many a times
viral marketing spread the word giving exposure
to the venture. A venture that raised enough
funds is proof enough for the successful concept
and market credibility, bringing trust from
public. The research done on various options, the
opinion of experts in the field and from legal
angles will definitely ensure a successful
venture. Crowd funding allows entrepreneurs to
understand aspects of their business that they
have not thought of. It could also potentially
inspire others with great ideas!
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Messages over the Internet can be in the form of
a video or a message and the campaign can provide
unique exposure and momentum resulting in larger
success and loyal investors. There is no cost
involved if the target fund is not raised and
there is no penalty either! (There could be
exceptions though!!!) If successful, the average
returns for the platforms could be around 5 of
the total funds raised.
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The rule of the game is to keep crowd funding
even after raising funds, updating and evolving
and to keep investors updated. In real estate,
crowd funding enables capital growth
opportunities and value-add opportunities in
terms of strategic investments. For portfolio
clients this may bring opportunities for
diversification of their investments.
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