Six Easy Tips to dominate your Local Search

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Six Easy Tips to dominate your Local Search

• By Digiwhiz

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Businesses are constantly looking for ways to
attract and retain customers with the ultimate
goal of an increase in sales. With advancements
in technology, people prefer localised Search
through their gadgets. The internet stretches
your reach to billions of people across the globe
with just a click. If you want to make your
business locally more visible, you must get
yourself rank higher on search engines.  Search
Engine Optimisation is a process of getting
traffic from free, organic or natural search
results on search engines. To describe it more
specifically, it is the process of improving your
website, both off-page and on-page so that it can
be discoverable.  To get your business Search
Engine Optimised, you can contact local SEO
services Melbourne experts to guide you through
the process.  
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• Set-up your Google My Business Page
• All businesses must update their Google My
  Business and Bing location Page. Updating such
  details will help your business to appear at
  Google's listing that is local. 
• There is a procedure of sending a postcard to
  the stated address, that Google follows to verify
  the stated credentials. The postcard has a code
  that will help you verify your listing. All you
  need to do is type the received code to confirm
  your business. 
• Add Local Area and Meta Descriptions
• Writing a compelling meta description will enable
  anticipating potential client's needs while
  searching for businesses. Google has recently
  extended its meta description length from 160 to
  320 characters. It is best to use the given space
  wisely to attract clients. 
• A proper meta description will include three
  specific pieces of information
• Customer's Problem
• Business's Problem
• The outcome of your possible Services.

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• Encourage Customers to leave reviews. 
• Reviews from customers are an essential part of
  the E-commerce business. It is important to note
  that visitors are keen on going through the
  reviews before making any decision about the
  company. Visitors form an opinion of the business
  and its products or services based on such
  reviews.
• Mobile Optimise your site.
• Mobile Search and Local Search go hand in hand.
  Some of the most common ways of looking up for
  your business is through mobiles. The potential
  client will look for products/services related to
  your business on mobile and acquire the required
  details from there. They are most likely to look
  up for reviews and if convinced, will look for
  your contact details. 
• Another aspect of Mobile optimisation is
  indexing through Google Mobile-first Indexing
  that helps your site rank higher on search
  engines.  
• Optimising a website Local Search
• There are various on-page and off-page SEO
  tactics that help rank your website higher on the
  Search engines. The local SEO experts in
  Melbourne tend to couple a lot of strategies,
  tools and tactics for optimisation and improving
  the speed of the website.
• The SEO experts will use high-ranking keywords
  and niche-based, alongside prominent backlinks.

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Blog about local events and news Engage yourself
in writing about the local issues and the topics
that interest the locals. Take time to blog on
various subjects and make it relate to your
business. Make sure the point of reference is
relevant and connects to the topic.  You can
also hold events that attract your target
audience and further help you retain your
existing clients. Apart from this, attend local
events and make your presence felt.