Benefits of Video Marketing for Your Business

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Benefits of Video Marketing for Your Business
Synclarity Digital Pvt LTD
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Benefits of Video Marketing for Your Business
There's video ads on the entire network. Look no
further than your favourite brands, your
Facebook, your Instagram, your homepage on
YouTube, there is effective video marketing that
has made its way to your eyes. If the future is
video marketing, then the future is here. If you
think it's worth putting your mind and resources
into making marketing videos, you're in the right
spot. With our hectic schedules, people will
always choose to watch a two-minute video
compared to reading the same details in 15
minutes. More and more video content than ever
before is being viewed today. 81 percent of
organisations use video as a marketing tool, up
from 63 percent last year, according to a survey
by Hubspot. And 78 percent of people watch videos
online every week, and 55 percent see videos
online every day. Make Video Marketing your
forward-looking marketing strategy that combines
your marketing strategies with engaging video. 
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Most Popular Format on Social Media

• On social media with good scope, video is the
  most popular medium.
• On social media, one major difference is that
  videos are commonly found rather than searched
  out.
• On YouTube or Google, people can look for a
  video to learn how to do something, for example,
  but when they click through their feed, they are
  more likely to find a video on Facebook, Twitter
  , and Instagram.

Catch the Viewers Eye

• Video content is shown to attract more attention
  than other forms of content. The current state of
  content marketing is highly competitive.
• Consumers are presented with an excess of content
  to look at and dedicate their time to
  reading/viewing. The more captivating your
  content, the more likely it is to be consumed.
• According to Statistica in 2018, 85 of all
  internet users in the United States watched
  online video content monthly on any of their
  devices.

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Video Builds Trust

• The basis of conversions and sales is trust. But
  building trust, by itself, should be an aim. The
  entire philosophy of content marketing is based
  on faith and long-term relationship building. By
  supplying them with interesting and valuable
  knowledge, stop selling and let the individuals
  come to you.
• It is possible that video material will engage
  and ignite emotions. Promotional videos can also
  encourage trust. Since they fear fraud and
  cheating, some customers are still suspicious
  about purchasing goods and services on the
  internet. But in a conversational form,
  successful marketing videos introduce the goods.

• Lead Generation
• 74 of marketers say that videos are more
  effective at generating leads than blog posts.
• But using video to generate more leads for your
  business requires more than just publishing
  videos. You have to create engaging videos that
  encourage people to press play and continue
  watching from beginning to end.

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Video is the Easiest Form of Explaining

• Are you launching a service or a new product?
  Build a video to explain how it works. To learn
  more about a product or service, 98 percent of
  users say they viewed an explanatory video.
• Interactive content is a modern form of media
  that has been shown to drive a 47 rise in time
  spent viewing videos and one that 93 of
  advertisers claim is productive in informing the
  consumer.
• For example, if the product is complex, as
  someone shows it, you might choose to see it from
  different perspectives of your choosing, giving
  you the most detailed understanding possible
  Interactive videos of training are a perfect
  opportunity to educate people in a way that not
  only works but makes the learning fun as well. 

• Video Engages Even the Laziest Buyers
• Video is an excellent learning tool, but it's
  super easy to absorb, too.
• Life today is too busy to have time to read
  lengthy reviews of goods or to dig deep into
  services. The modern client needs to see the item
  in reality.
• One of the most significant driving forces for
  the use of video in the content marketing is
  video preference. 

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Video Is a Traffic-Generating Machine

• For longer periods of time, video can keep
  individuals more frequently on your website.
  People are more likely to access your website
  than any other form of content by viewing a video
  on YouTube or other social media platforms.
• This is one of the key reasons why so many B2B
  companies have launched video websites of their
  own and invest heavily in video content. The more
  video content you generate, the more quality
  traffic you will attract on your websites, which
  in turn will improve your overall SEO in the long
  term. 

• Help in Boosting SEO
• Search engines look for content that engages
  viewers. Nothing entices more numerous and longer
  page views quite like a video.
• One of the biggest ways that video content can
  improve your SEO has to do with Googles internal
  algorithm for generating search engine results
  pages. Keep in mind that Google values two things
  above all others the quality of your content,
  and its relevance to someones original search
  terms.

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