7 Game-Changing On-Page SEO Ranking Factors

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(No Transcript)
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7 Game-Changing On-Page SEO Ranking Factors in
2021
(Protocloud Technologies)
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• If you have targeted a high ranking keyword and
  written an entire content around it, your on-page
  SEO optimization isnt complete here. No, your
  real SEO optimization work starts from this
  point. Next, you have to sharpen the edges of
  your content so that it can become easily
  recognizable to Mr. Google.
• It might look easy from the outside, but once
  you dive deeper into the SEO on-site ranking
  factors, you will realize how wider and twisted
  is the pathway.

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What is On-Page SEO?

• But, what does optimization standard for
  exactly?
• In simple terms, on-site SEO revolves around the
  strategical placement of keywords on your site in
  the title, metadata, heading, and other
  components. However, users favorite SEO company
  Protocloud Technologies would like to take a
  step ahead with this definition.
• Today, Google understands that if you have been
  searching for the best smartphones, you might
  also be interested in the best smartphones
  buying guide, which smartphone should I buy?,
  best smartphones in 2021 and so on. That means
  you have to not think about a keyword you have
  to focus on LSI and synonyms also.
• This one of the reflections of the on-page SEO
  2021 factors as there is plenty of the on-site
  SEO that has been revamped for 2021.

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On-Page SEO Optimisation Tips

• To rank among the top 10 Google results, you
  have to work on off-page as well as on-page SEO
  in the equal quantum. The game-changer SEO
  strategy of 2021 for on-page users are

1. Optimize your Content 2. Make your Page Load
Fast 3. Use Image Alt Tags 4. Use Schema
Markup 5. Use Co-occurring Phrases 6. Work on
Readability 7. Quality of the Content
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1. Optimize Your Content

• On-site SEO optimization begins with content
  optimization only. As per the SEO guidelines of
  keyword optimization, if you properly optimize
  content present on your web page, you can surely
  find a long-term impact on your traffic
  generation. The content optimization isnt rocket
  science, and you just have to focus on a few
  rules
• 100 Words Rule Your primary keyword should
  appear in the first 100 words of your blog simply
  because Google puts the main emphasis on the
  things mentioned at the starting of your page.
• H1 Rule Google has introduced an H1 tag to
  understand the structure of your page. Thus, your
  keyword should appear in one H1 tag.
• H2 Rule Similarly, like the H1 tag, your one
  subheading should contain the primary keyword. It
  isnt hard and fast rule, but theres no harm in
  using keywords in H2 tags also.

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• Keyword Frequency Rule So, you have a keyword
  that will help you in ranking on Google, so why
  not stuff your content with it? If you are
  thinking of using your keywords 100 times in your
  content, thats a sign of incompetent content.
  Your content should have keywords but only
  relevant to the word limit. For instance, in a
  1000 words content, the keyword should only
  appear for 2-3 times.
• Outbound Link Rule By adding external links to
  your page, you are helping Google to better
  understand your topic. This will show Google that
  you are a hub of information. The folks at Reboot
  Online ran an experiment to see if external links
  helped improve rankings.
• URL Optimisation Rule Nowadays, Google has
  started presenting your URL in the weird form
  where mobile and desktop SERPs are shown above
  the title tag. So, you should work on optimizing
  your URL by making short, and keywords studded
  URLs.
• Meta Data Rule Your metadata should also
  reflect your keyword as it helps Google identify
  your primary keyword.

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2. Make Your Page Load Fast

• Have you ever visited a website that takes ages
  to load? If you are anything like the half of the
  online users who want fast results, you will
  immediately bounce back once the site doesnt
  open in the first 10 seconds of your click.
• Thats why Google has introduced the concept of
  fast loading speed in the ranking factors also.
  It is found that page speed and on-page SEO has a
  correlation relationship with one another. There
  are two reasons behind focusing on site speed
• Foremost, Google has been working on a
  mobile-first index, and they are making mobile
  site speed a prominent ranking factor.
• Secondly, user experience is the primary concern
  of all the web developers, and slow loading speed
  can result in negative user experience.

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• Tips to Improve Site Speed

• Reduce Image Size
• Minimize your Useless HTML tags

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3. Use Image Alt Tags

• Do you know 1 out of 30 search engine users has
  a visual impairment? So, they might be using a
  screen reader. How its related to alt tags?
• Alt tags are used to explain your photos. The
  text will appear below your photos, even if the
  screen fails to load the image. It is better than
  your user seeing HTML syntax. On the top, if you
  explain the title and description of your picture
  perfectly with your targeted keywords, it will
  give a further push to your ranking.

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4. Use Schema Markup

• If you use schema markup, you can make the
  search engine better understand your pages
  content. You can experience the power of
  sufficient schema markup when you observe the
  Google star ratings, reviews, and images.
  Moreover, the schema markup has been proven an
  innovative and visually appealing way to increase
  the clickability of your pages in the SERPs.

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5. Use Co-occurring Phrases

• Suppose you have a site to share your cooking
  recipes, keywords like spices, tasty, yummy,
  salt, etc., are going to be repeated appear on
  your website. In the on-page SEO world, it is
  called phrase-based indexing. With the help of
  co-occurring keywords, Google can better under
  your content.
• Google will easily guess that your website
  offers the cooking content. This will help Google
  in ranking your website better under the cooking
  category. This isnt something that you can do
  because when you are going to write your content,
  these words will automatically appear. So, you
  dont have to do much, but when working for a
  client with a unique brand, you have to study the
  cooccurring phrases to better rank your website.

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6. Work on Readability

• You want your content to be perfect and
  flawless, which is a good thing. But, dont go
  overboard with your content. Along with the SEO
  optimization, you have to focus on the
  readability factor of your content also. Most
  Americans read at a 7th or 8th-grade level,
  meaning that Shakespearean language probably
  isnt the easiest thing to understand. Thus,
  while maintaining the quality of your content,
  you have to keep that in mind because no one
  likes to open a dictionary to understand the
  meaning of your content.
• The readability of content can be easily
  improved by focusing on three main pointers
• Ditch Fancy Word You might have a vast
  vocabulary, but more than half of your users
  dont have it. Thus, according to the
  intelligence level of your readers, use the
  words. Like, if you are writing for social media
  users, you should use pure instead of
  pristine or near instead of proximity.
• Short Sentences and Paragraphs Your sentence
  should not exceed 25 words, and your paragraphs
  need to be between 50-75 words maximum.
• Conversational Tone Your writing tone has to
  be conversational so that readers can easily
  connect with it.

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7. Quality of the Content

• We might be mentioning this point in the end,
  but it is the most basic and effective SEO
  optimization factor. If someone is visiting your
  website, he or she is looking for quality content
  and unique information. So, you have to at least
  provide them high-quality content. Your content
  should give value to your readers somehow, and
  Google also takes the quality of content very
  seriously. The essential criteria of good content
  are
• Grammatically Correct You dont have to be
  grammar nazi, but your commas, spelling, and
  sentence need to be flawless.
• Unique Content Google takes plagiarism very
  seriously that your site can be penalized if you
  are using plagiarized content.
• Support your Facts If you are sharing any
  information in the form of facts and statistics
  in your content, always backlink it with the
  authentic sources.
• CTA Your content must contain a call to action
  button to encourage your readers to like, share,
  or comment on your post.

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On-Page SEO Foundation

• If you have a strong foundation, the entire
  building will be secure. Thus, on-page SEO is a
  foundation of SEO optimization, so you have to
  prepare a solid foundation for your off-page SEO
  strategies. You need to make your web page
  content as per the on-site SEO guidelines, and
  your half is done. The on-site SEO has secure
  shelve life and produces results even after a few
  years.
• When you want to make a strong SEO foundation
  for your website, you have to contact the leading
  SEO company Protocloud Technologies, to prepare
  your site for on-site SEO optimization.

(Protocloud Technologies Pvt. Ltd.)
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