7 Benefits of Online Reputation Management - PowerPoint PPT Presentation

About This Presentation
Title:

7 Benefits of Online Reputation Management

Description:

As we have covered extensively in our previous blogs, online reputation management is essential in the modern era of marketing where everything is digitalized and the internet is no longer a commodity, but a necessity and a basic human right. – PowerPoint PPT presentation

Number of Views:85

less

Transcript and Presenter's Notes

Title: 7 Benefits of Online Reputation Management


1
7 Benefits of Online Reputation Management
2
As we have covered extensively in our previous
blogs, online reputation management is essential
in the modern era of marketing where everything
is digitalized and the internet is no longer a
commodity, but a necessity and a basic human
right. So in this day and age where the internet
has taken over, your image or your brands image
online is as important, if not more than, your
offline perception. A brand that wants to compete
in todays extremely saturated market needs to
have control over its online reputation.  But
instead of just stating the quintessential need
for digital marketing through solid reputation
management services, lets glide over the
benefits of online reputation management that
will you will receive if you hire
Onlinereputationmanage.com for your PR and
Reputation Management.
3
1. Clean Perception
Research suggests that having a cluttered and
negative persona online will make 94 of
potential customers to shy away from using your
brands services as they deem it not trustworthy.
Fake negative reviews by online trolls and
competitors can very much substantially hurt your
business. The age of the internet is here. A
ruined online image means a ruined business. A
clear perception of your company online is a must
regardless of your mode of business(online or
real-world).
4
2. Attracts Customer Base
As mentioned before, using Onlinerepuationmanage.c
oms digital reputation management, your brand
will have a clean image that resonates with your
business. A clean perception will attract
customers and can increase your customer base by
a tenfold. Most customers these days will look
for brands that have positive reviews and fake
troll reviews scare away the digital shopper with
the speed of light. So ORM is required to build
up an online customer base for your business.
5
3. Assures Existing Customer Base
Believe it or not, customers dont want to be
associated with a brand that has a negative
online presence. More often than not, even an
existing customer will choose to switch over to a
competing brand if they find largely negative
reviews posted online. This can be attributed to
a hive mind mentality but as for now, regular
customers of business will pull back if they see
negative reviews online as millennials nowadays
are pushing for social activism. Fake reviews and
malicious online posts targeted against you or
your brand can now fence of potential customers
but also pollute your existing customer base.
6
4. Counters Rivals
Numerous social and review based platforms like
Google reviews fail to clean up trolls from their
website. Online trolls are not only malicious but
unwarranted. With the advancement of technology,
it has become laughably easy for competitors to
hire online trolls to thrash a companys SERP
(search engine result page), and sadly these
platforms have failed to eliminate them
effectively. Through our reputation management
SEO, we can systematically clean up your online
image and drown fake negative reviews and links
that are posted by trolls. 
7
5. Protect Your Business Yourself
As mentioned earlier, the control of trolls and
fake negative reviews is appalling. Platforms
continue to fail in protecting businesses from
malicious intent and take no responsibility or
liability if a brand is subjected to negative
pandering online. So when the platforms
themselves fail to protect their users, the
companies have to take considerable measures from
the outside to aid them in fending off negative
attacks that their platform cant and wont stop.
Our proprietary digital reputation management
helps you build a clean and honest image of your
brand yourself. You should control how your brand
is perceived online, not online pandering trolls.
8
6. Increases SEO
SEO or search engine optimization is no doubt a
very important feature of an online business.
Even with the ardent shift in SEO implemented by
major search engines of the world, your business
should be search engine optimized to draw traffic
and have a high conversion rate in the potential
customer base. But SEO is not just keywords and
backlinking now it is also about the perception
of the actual users on the internet. If you have
a damaged online reputation and excessively
negative reviews, there is a high chance that the
modern search engines will decrease your SERP
rank (Search Engine Result Page rank) as the AI
thinks that since your business is perceived
negatively, fewer and fewer people should come
across it. That is why reputation management SEO
provided by the best reputation management agency
on the market is vital for your business if you
want to pounce on the massive online market.
Onlinerepuatationmanage.com stays up to date on
all the developments of SEO, SXO, and other
techniques that are required to survive in the
highly saturated and competitive online market of
today so that our clients get the best reputation
management services they deserve.
9
7. Increases SXO
SEO is a term most companies like to throw around
but dont know much about. Nowadays Google, the
worlds largest search engine, has a constantly
evolving algorithm that is inclining towards SXO
more than SEO. Though SEO is still the most
important part of getting a high rank on the
SERP, most search engines due to the imminent and
unavoidable rise of spammers and trolls online
are moving towards something more organic than
SEO. Search Experience Optimisation or SXO
focuses more on the user experience rather than
the conventional guidelines that SEO uses. Search
engines like Google and Bing are shifting towards
SXO to provide their users with an organic search
result page free of spammers who manipulate SEO
tactics to hijack the SERP.  If you want your
business to succeed online, you need to focus on
SEO as well as SXO. Online reputation manage
offers conscious online reputation monitoring for
your brand through all the latest developments in
the field of digital reputation management. We
stay up to date so that our clients can get top
industry level services. We offer a multitude of
services and specialize in personality reputation
management and small brand PR though we have
worked immaculately for big corporations as well.
10
CONTACT US
A33, First Floor, Above Nihongo Center,
Saiyadulajab, Saket, Delhi, India - 110016
91-8700450757
info_at_onlinereputationmanage.com
https//onlinereputationmanage.com
Write a Comment
User Comments (0)
About PowerShow.com