3 BIGGEST ECOMMERCE CONVERSION KILLERS AND WAYS MAGENTO RESOLVE THEM

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3 BIGGEST ECOMMERCE CONVERSION KILLERS AND WAYS
MAGENTO RESOLVE THEM
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• Driving customers to your eCommerce website is
  only half the battle. Keeping your website
  visitors interested and engaged from product
  selection to checkout is essential to turn them
  into paying customers. From landing to checkout,
  shoppers go through several stages, each of which
  holds a chance for the interested shopper to have
  a change of heart.

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• Unfortunately, many customers face certain
  niggling issues while shopping online which sway
  them away from the sales funnel, ultimately
  abandoning the cart. These problems are what we
  call conversion killers. Anything from slow
  loading speeds to poor navigation, can be a
  conversion killer for eCommerce shoppers.

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• Thankfully, Magento is equipped with plenty of
  features that help you tackle elements that are
  taking a toll on your conversion rate and improve
  customer experience.

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• Listed below are three most destructive
  conversion killers and ways Magento handles them.

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1 INADEQUATE SEARCH

• If your website visitors cannot find the product
  they are looking for, they will not waste time
  trawling through various categories and hence
  will not be able to make a purchase. That said,
  an eCommerce website with inefficient search
  functions is sure to incur high bounce rate.

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• Magento with the help of apps like Algolia offers
  helpful search features like autocomplete and
  custom search filters that allow customers to
  quickly and easily find what exactly they want.

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2 POOR MOBILE EXPERIENCE

• Mobile sales are booming at a rapid pace and a
  significant portion of eCommerce traffic comes
  from mobile devices. Ignoring those mobile
  shoppers should be the easiest way to kill your
  conversions.

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• Magento allows merchants to create a responsive
  website that works seamlessly on different types
  of mobile screens, providing mobile visitors and
  customers with a rich shopping experience.

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3 LACK OF GUEST CHECKOUT

• Though it is more valuable for eCommerce
  merchants to get customers to sign up for an
  account for easy marketing and communication,
  ignoring guest checkout to encourage account
  creation is not a great idea.

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• 23 of customers abandon their carts on being
  forced to create an account, making it the second
  most common reason for abandoning a purchase.
  Enabling a guest checkout is easy on Magento.
  With the ability to check out as a guest,
  customers can quickly complete their purchase
  without having to enter personal details.

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• Moreover, a long, poorly designed checkout
  process is also a death wish to your conversion
  rate. With Magento, you can create a
  straightforward one-page checkout to make it as
  easy and quick for customer to complete their
  purchase as possible.

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To sum up

• These are not the only conversion-boosting tips
  and tricks you should consider, but they are
  definitely a good place to start, especially if
  you are new to Magento.

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• No matter how intriguing and functional your
  website when you first build it, conversion rate
  optimisation is an ongoing process. While no
  eCommerce platform is going to be perfect,
  Magento is thoughtfully developed with features
  that support retention and conversion.

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• Hiring Magento web development services of
  professional firm will, of course, will enable
  you to better understand the platform and its
  functionalities.

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