Usability Testing In Website Design: Is It Really Important?

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Usability TestingIn Website Design

• Is It Really Important? 

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• Industrial designer and Apple Inc.'s co-founder
  Steve Jobs once said that design is not only
  concerned about what a product looks and feels
  like, but it is exactly how it works. It means
  that the job of the designers does not end with
  the aesthetics of the product. They must also
  provide the best user experience to the target
  market. The design must comply with several key
  factors like the product's usability,
  practicality, desirability, and appeal to the
  customers.

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• The designers must conduct several tests to
  ensure that they will meet all these factors. One
  of these tests includes usability testing, which
  helps determine the product's value for the
  users. 

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• Here are some important facts that could help
  businesses understand the importance of usability
  testing in providing the best UX for their
  customers. 

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What Makes Usability Important? 

• By definition, usability talks about the quality
  that determines if the users do not find any
  trouble navigating the product's user interface.
  Agencies that specialize in web design in
  Singapore usually base the level of usability on
  five key points, including learnability,
  efficiency, errors, user satisfaction, and
  product memorability. 

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• If all these points are considered, the UX UI
  design agency in Singapore will produce products
  that come with an exceptional level of usability.
  It means that the target audience will find it
  easier to use the app or website. As a result,
  businesses will be able to boost their profits
  since their customers can maximize the site's
  uses with ease. It will encourage them to know
  more about the brand and the products they can
  purchase from the company. 

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What Is Usability Testing?

• When talking about usability testing, web
  designers refer to the process that they use to
  help analyze the product by conducting a series
  of tests to the potential users. It will allow
  them to know if a website or an app is
  functional. This method will also let them point
  out the possible problems that could affect UX.  

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What Are The Benefits Of Usability Testing?
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There are plenty of perks that well-conducted
usability testing can bring to a business. It
includes 

• Enhancing UX through the information gathered
  during the start of the tests
• Figuring out the bugs and problems of the website
  or app that the creative team did not notice
• Boosting the efficiency of the website or app
• Cutting down the cost of the site/app
  development
• Speeds up the elimination of the problem, 
• Increasing user satisfaction
• Make the website or app stand out against the
  competitors. 

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• By learning the importance of usability testing,
  businesses will have more means to determine if
  their website or app is functioning properly. If
  the tests are done properly, it will be easier
  for the web design team to figure out any
  problems from the start to fix it before it
  reaches the customers. It will allow the company
  to avoid the costly and time-consuming mistake of
  rebuilding an entire site. Most importantly, it
  will ensure that the website or app meets the
  users' expectations and encourage them to
  patronize the brand.