Common SEO Mistakes and How to Avoid them - Aarna Systems - PowerPoint PPT Presentation

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Common SEO Mistakes and How to Avoid them - Aarna Systems

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SEO is the best way to rank your website on the first page of the SERPs. However, the mistakes that businesses do in SEO practices make it a flop show. Want to avoid these mistakes? Check this presentation by Aarna Systems, an SEO service company in Pune. We have listed the common SEO mistakes and how you can avoid them. Read now! – PowerPoint PPT presentation

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Title: Common SEO Mistakes and How to Avoid them - Aarna Systems


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  • Introduction
  • When it comes to doing your websites SEO, there
    is no blueprint to follow. The assumptions,
    practices, strategies of doing SEO has many
    versions. Marketers use a mix of SEO strategies
    to get rank 1 on SERPs. However, not every SEO
    practice is done right.
  • Check this list of common SEO mistakes curated by
    Aarna Systems, the Best SEO company in Pune.

3
  • Google Penalty For Unethical SEO
  • SEO mistakes can unknowingly put you into penalty
    trouble.
  • It can impact your existing SEO rankings badly.
  • Since Google is the leading Search Engine, its
    guidelines matter.
  • These guidelines are not very rough but
    important.
  • The first suggestion is to be aware of Googles
    guidelines for SEO.

4
  • Keyword Matters
  • Keywords act as a reference to your offerings.
  • When you choose a broad keyword relating to your
    services, it can be competitive.
  • Many Marketers aim for wrong or too high
    keywords.
  • This lends their digital strategy into trouble.
  • If you are SME, target location-specific
    keywords.
  • It will help you grow faster than the expected
    rate.

5
  • Poor Title Meta Description
  • The job of SEO doesnt end with placing the right
    keywords on the webpage.
  • Marketers need to write smart Title Meta
    Description as well.
  • Titles and Meta Descriptions informs searcher
    about your webpage content.
  • Dont lose your potential traffic by skipping
    this step.
  • Write g titles and meta descriptions to rank your
    page in the SERPs fast.
  • Hire the best SEO Company in Pune to help your
    SEO goals.

6
  • Content Builds Kills
  • Many businesses dont pay more attention to
    Content.
  • Well, great content with the right keywords can
    bring good website traffic.
  • Create content that adds value to your business.
  • Off-topic, short content without keywords is a
    mistake to avoid.
  • Balance content with keywords, engage people with
    social media posts etc.
  • Blogs around 500 to 1000 words are good to start
    your content strategy.
  • Explore your content opportunities everywhere on
    digital media.

7
  • Using Spamful Black Hat Tactics
  • SEO has shortcuts to rule the first position or
    at least the first page.
  • Black Hat SEO practices give quick success and
    downfall.
  • It includes keyword stuffing, link purchase, spam
    guest posting, etc.
  • It can lead your website in trouble surrounded by
    penalties.
  • If you are using any such tactic, stop it right
    away.
  • Switch to White Hat SEO practices and enjoy long
    term SERP rankings.

8
  • Missing out the Mobile View
  • Most of the traffic comes from Smartphones.
  • Businesses often forget to pay attention to the
    mobile view.
  • This is one of the biggest mistakes to avoid in
    the era of smartphones.
  • Check your website on mobile view, navigation
    ease and user-friendly layout.
  • See if you can really find all the menu options
    in that small mobile screen.
  • Mobile view is the way to grow your online
    process today beyond.

9
  • SEO is ever-changing, and it is getting better
    with every algorithm update.
  • As SEO is vast, so are the mistakes that
    marketers are bound to do.
  • Its either you stay updated with the SEO world
    or hire a professional
  • Aarna Systems is an SEO Service Company in Pune.
  • We can give your website to the SERP heights.
  • Read More - COMMON SEO MISTAKES AND HOW TO AVOID
    THEM

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