8 Social Media Marketing Tips For Lawyers

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MAKING SEO WORK FOR YOUR LAW FIRM

• In todays internet dominated world where
  everything is going digital, no business can
  afford to ignore the digital platform to promote
  itself.
• More and more businesses are embracing digital
  marketing to stay ahead of the competition.
• In this presentation, we will discuss social
  media marketing tips for lawyers. Though most
  lawyers have a social media presence, not all
  make an impact. You have to implement the right
  strategies to make your presence felt.

• The goal of SEOwere toldis positioning your
  website to come up on the first page of search
  results so that people will find you quickly and
  select your firm over the competition.
• If you get this SEO thing rightand invest
  significantly in a winning strategy created by an
  law firm SEO expertyou will see a substantial
  increase in website traffic.
• The little secret SEO vendors wont always tell
  you? The key to a meaningful and successful SEO
  strategy isnt traffic its conversion.

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1. Look for Success

• Including social media in your law firms
  marketing strategy doesnt mean just creating an
  account on various social media platforms. You
  have to be actively engaged with your account to
  attract potential clients.
• you need to make your profile thoroughly with all
  the details about your area of practice and
  expertise.
• You also need to place customized logos and
  images so that people can easily recognize you.
  And above all, you will have to regularly post on
  your account to keep people interested.

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2. Be Presentable

• You have to manage your time and post regularly
  on social media channels.
• Though it is difficult to find real followers,
  you shouldnt resort to auto post your content as
  people would take them as spam.
• It could be counterproductive and you may lose
  your clients. Also, different platforms have
  different requirements, so you need to customize
  your content accordingly.

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3. Continuous Process

• Growing your reach through social media takes
  time. Social media marketing is directly
  associated with the number of followers one has.
  However, you also need to look at the type of
  followers you have.
• Instead of buying fans and followers, you should
  rather try to build your fan base organically.
• Doing so would ensure that the people following
  you have interest in your practice, and are quite
  likely to avail your services in the future.

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4. Schedule Posts

• Time is a real issue with lawyers, and
  consistently posting content on social media can
  be difficult for them.
• For your social media marketing Strategy to be
  successful you have to make regular posts.
• You need to figure out the best time to make your
  posts.Posting at the wrong time might make your
  content irrelevant to the target audience.

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5. Networking

• You need to proactively promote yourself by
  interacting with your followers.
• Networking on social media is very similar to
  physical networking and you will have to
  introduce yourself to others.
• Make sure that you reply to posts and be a part
  of conversations that are relevant.

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6. Interact with Other Lawyers

• The legal profession has different specialties
  and practice areas.
• It is rare to find lawyers who practice in
  multiple areas, they specialize in one field.
• The user base of social media is diverse and you
  get the chance to interact with people from
  different fields and you should try to connect
  with as many lawyers as possible.

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7. Avoid Arguments

• One important aspect of digital marketing for
  lawyers is to avoid online arguments as it can
  harm your reputation.
• Your opinion may differ from others, but getting
  involved in heated arguments should be avoided.
  It only decreases your credibility.

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8. Do Not Over Promote

• One very important thing to remember is to not
  over promote yourself by bragging about your
  achievements.
• Sharing your awards and achievements on social
  media is good, but you should be careful of not
  over-doing it.
• Such content should only be shared once in a
  while, or else it could alienate your potential
  clients.

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