Europe E-commerce Automotive Aftermarket Regional Analysis and Forecast during 2020 – 2026

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Europe E-commerce Automotive Aftermarket Analysis
by Growth Drivers and Current Trends till 2026

• Europe E-commerce Automotive Aftermarket is
  anticipated to record positive growth on the back
  of increasing number of e-retail channels across
  the continent. Technological advancement has
  triggered a fundamental change in the automotive
  aftermarket in recent years. The emergence of
  e-commerce automotive aftermarket entities such
  as Amazon and eBay in the region has redefined
  automotive parts sales experience for customers.
• Today, automotive customers increasingly prefer
  to purchase automotive accessories and parts from
  such online platforms. These platforms deliver a
  convenient solution for customers in search of
  low-cost parts and enable them to browse through
  similar products, check reviews, and avail quick
  delivery at an economical price point. The
  convenience and ease are among the major factors
  responsible for increasing e-retail channels in
  the region, which in turn will accelerate Europe
  e-commerce automotive aftermarket growth by 2026

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• As per a study conducted at Global Market
  Insights Inc., the Europe e-commerce automotive
  aftermarket is expected to exceed USD 45 billion
  by 2026.

• Even though the automotive aftermarket has
  conventionally been driven by the necessary
  maintenance of a vehicle, the situation is
  changing rapidly in recent years. Today, the
  purpose of the aftermarket is not just to keep a
  vehicle running but to personalize and add
  glamour to it. Rising affordability due to
  decreased prices and the availability of
  warranties have prompted customers to look out
  for automotive accessories to customize their
  vehicle. This has led to an increase in demand
  for numerous interior as well as exterior
  accessories, predominantly boosting the
  accessories segment growth over the ensuing years.

• Traditional sales model for the automobile
  industry has been mainly dealer-based. However,
  in recent years, customers have started
  preferring e-commerce automotive aftermarket for
  their retail experiences given convenience,
  speed, and reliability. Studies suggest that the
  direct-to-customer segment is anticipated to
  record a 15 CAGR through 2026. Assurance of
  top-quality automotive products with better
  communication with the manufacturing firm has led
  to significant segment growth. The
  direct-to-customer segment also delivers tailored
  auto parts as per client requirements to suit
  particular applications.

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• While talking about the competitive landscape, it
  is important to mention that Europe e-commerce
  automotive aftermarket has a strong presence of
  industry participants. These companies are
  undertaking numerous organic and inorganic
  strategies such as mergers, acquisitions new
  technology launches, partnerships to improve
  their business landscape.

• For instance, recently Amazon Inc. introduced a
  Wi-Fi enabled weight-sensing portable shelf to
  streamline restocking crucial workplace supplies
  and other essential businesses. The development
  came to light on the heels of feedback from SMB
  customers regarding the problem they had with
  inventory replenishment vendor-managed
  inventory not being very flexible, that is, since
  there were several constraints being levied on
  the basis of service area or minimum orders.

• Competitive Analysis

• Notably, companies such as Amazon, eBay, Bosch
  are leading companies currently at the forefront
  of Europe e-commerce automotive aftermarket
  growth.

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