How to Create a Corporate Video

1
How to Create a Corporate Video
2
If you want to know how to create a corporate
video for your business you came across the right
article. Back in days, marketing would make
advertisements that focus on how great the
company is, having a CEO reading whats great
about a company was impressive and would convince
the audience. This tactic might have worked at a
moment but time has changed. Rambling on about
yourself is rarely convincing, and pitching right
out of the gate is likely to be a turn-off. Today
corporate video is more likely to be attractive
and less likely to be pitchy even though to some,
they might be contradictory it can be convincing
when you can discuss your qualities in a way that
engages viewers. Corporate video can be as
beneficial for your company than you could
imagine. Here are five rules of how to create a
corporate video 1. Brainstorm your ideas 2. How
to create a corporate video that focus on your
audience 3. Use Stories Instead of a
Spokesperson 4. Pair your ideas with strong
visuals 5. Get your corporate video out to the
word
M O V I N G I M A G E . MY
3

• Brainstorm your ideas
• Having an idea and developing it are two
  different things. Starting with a brainstorm
  would help thrive your ideas. Take notes on your
  sessions some of them can even serve as
  inspiration for future videos.
• You need to attract curiosity and so create a
  real momentum for your business. You will need to
  implement a real strategy with clear and precise
  video content, convincing your viewers will be
  your first objective.
• 2. Use Stories Instead of a Spokesperson
• The idea is to keep the focus on the viewer, so
  that if your viewing angle is rigid, the viewers
  will not connect. Avoid jargon, use language
  understandable by your audience, talk about the
  way he talks. You do not have to include an
  official speaker at all. You can also include
  employees who connect to each other and do their
  work. is a sequence of drawings that shows all
  the various shots of your video and gives
  everyone working on the video content a solid
  plan to work from? Just as a video script is an
  indispensable pre-production tool.

M O V I N G I M A G E . MY
4
3. How to create a corporate video that focus
on your audience A successful video project is
based on how you understand your target audience.
what they like, and how they think. youll have a
hard time creating and engaging video content If
you do not really understand who your audience.
Thats why you need to do research on your target
audience. From there, you can base all creative
decisions on video production on solid facts and
research. First do not focus on the demographics
of your target audience only, such as age,
gender, and place of residence. Secondly try to
better understand your audience Conducting
interviews, asking for feedback, and listening to
online questions from your target audience are
great ways to learn more about them. Lastly when
presenting your brand in a corporate video Get
straight to the point or youll lose your
audience, especially those who are new to your
brand.
M O V I N G I M A G E . MY
5
4. Pair your ideas with strong visuals When
choosing visuals for your corporate video, think
of imagery and colors that bring your ideas to
life. Make your first scene is eye-catching to
create intrigue at first glance. If a picture is
worth a thousand words, a video must be worth a
few million. Do not assume that visual content is
limited to anything stationary. In fact, a video
can be very useful to improve and strengthen your
brand. 5. Get your corporate video out to the
word Studies tell us that more than 4 billion
videos are watched every day. On this basis, how
many small businesses use sites like YouTube to
create content? YouTube is a great place to host
your video. In addition to being the most popular
video hosting site, it is the second most popular
search engine after Google, and its results are
also very present in Google searches Facebook,
Twitter, your companys blog, your website and
your email list are great ways to get your videos
out.
M O V I N G I M A G E . MY
6
MOVINGIMAGE.MY
Contact Us
7
Thanks for Watching
MOVINGIMAGE.MY