Learn how Contify’s News Feed APIs helped a global fintech major drive user engagement of its payments app by delivering targeted and contextual news updates

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Case study
Learn How Contifys News Feed APIs helps a
Payments and Forex App to Drive User Engagement
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Table of Contents

• Overview
• Key Challenges
• Contify Solution
• Impact
• By the numbers

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Introduction

• Learn How Payments and Forex App Drives User
  Engagement by Delivering Contextual News on
  Unique Topics at Scale using Contifys News Feed
  APIs

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Headquartered in the City of London, the client
is a fintech behemoth
Overview

• The Global Fintech giant deals across three key
  segments - cross-border payments, forex, and B2B
  payments powered by a common, integrated
  technology platform
• This firm processes in excess of USD 100 billion
  through 140 million transactions annually.
• The firm serves more than 40 million consumers,
  including a diverse portfolio of 1,200
  enterprises globally.

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Key Challenges
Their aim was to enhance user engagement for its
transactional payments app.

• The firms product team decided on providing
  their users with contextually junk-free
  personalized news updates alongside their
  financial transactions.
• Their users were daily bombarded by news updates
  and instant alerts with majority of the content
  being junk. Therefore, the firm wanted to
  minimize digital noise and provide key signals
  for making sound decisions.
• Aggregating the best content available around
  topics that were uniquely relevant to the users
  of transactional payments app.
• It was technically difficult for the payments app
  firm to add the imagery as per the news stories
  to improve user engagement.

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To mitigate these challenges, the firm needed an
AI-based solution that could
Deliver junk-free and contextually tagged news in
the form of a continuously updated feed that
could be customized for each individual user.
Provide full coverage by aggregating relevant
updates from not just leading global news
sources, but also from regional media sources.
Push regular/daily updates to users on a
real-time basis, as opposed to the traditional
pull-based delivery.
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After adequate due diligence, Contify News Feed
API was selected.
Contify Solution

• Niche, Unique Topics to Spark Curiosity
• Source content on topics such as regulatory
  technology (RegTech), P2P co-lending,
  blockchain, cryptocurrency, anti-money laundering
  compliance among others.
• Exhaustive Coverage, Selective Sourcing
• New sources of content were identified for the
  specialized topics and some of them were in
  non-English languages.
• The content was tagged with the new topics and
  mapped to individual users based on their profile
  and usage behaviour.
• Time-Zone Specific Alerts
• To enable real-time instant alerts, Contifys
  News Feed APIs were deployed using Webhooks.
• To boost engagement, the instant alert
  functionality was re-configured to deliver
  updates only during the active hours for users
  time zone.

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Impact
Contifys Newsfeed APIs provide reliable and
timely insights

• Improved user engagement
• After including content related to unique topics
  and the imagery that accompanies the news stories
  the firm experienced an increase in average
  session length.
• Delivered timely updates
• Contifys webhooks helped the firm deliver 100
  new updates each hour delivered.
• Reduced session intervals
• The transactional payments apps session
  intervals slashed by 32 after deploying
  Contifys News Feed APIs.

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Value Delivered
32
2
100

X

Average session length enhanced.
Session intervals slashed.
New updates each hour delivered.
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