5 Easy Tactics That Actually Work on Hashtag Marketing

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Welcome to
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5 Easy Tactics That Actually Work on Hashtag
Marketing
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Introduction Hashtags are one of the things
all marketers know they need to use in social
media, but maybe many of us aren't using them to
their full effect. I know this because I
personally have been guilty of hashtag ignorance,
or laziness, or a bit of both in the past. All
too often I type carefully developed content and
go to hit posts, when I don't remember that I
should add a hashtag or two.At the time, I
revert to the simplest and quickest use of
hashtags or by choosing a catch-phrase from the
most popular used hashtags list suggested by the
social media platform of choice. I know that with
a little extra thinking and planning, the likes
of hashtags can improve a brand's social media
engagement. If you can t handle the Hashtag
Marketing then hire a social media marketing
agency, so here are our top seven tips on how to
use hashtags to change your brand's marketing
strategy.
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Understand the BasicsIn its simplest form,
hashtags are a way to organize a content that
appears on social media platforms. They are
mainly used on Instagram and Twitter, and allow
users to nominate hashtags for individual posts
and include them in their bios. Brands can select
pre-existing hashtags, which they combine with
access to other users interested in the same
hashtags or create their own hashtags.
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Choosing the RightNumber of HashtagsResearch
conducted by Social Media Today found that the
number of hashtags you use can have a direct
impact on biological access and user engagement.
Social media firm analyzed more than 65,000 posts
on Twitter, Instagram and Facebook and identified
optimal hashtags for each platform.
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Be ConciseOddly it was found that hashtags on
Twitter are best if they are super short, on
characters, or with 18 characters for too long.
It was believed that due to character
limitations, too many Twitter hashtags are
shortened to fit, and it's common to use a
variety of long and short hashtags in a single
post.
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Be SpecificFor the above, it's also important
to choose hashtags that are specifically related
to your brand. While your first trend may be to
choose a generic hashtag that has thousands more
results than others, you'll be more specific and
serve better.
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Use TrendingHashtagsIf there's a trending
hashtag that's scoring, you can look for ways to
include it in your content. When this is done
well it can greatly expand your reach and raise
brand awareness. A word of warning, though. You
need to be careful that you will look as you are
jumping on the band. Trending hashtags still need
to make sense for your brand and you won't look
out of the way you use it.
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