Title: Real-Time Bidding Market Research Report, Industry Analysis, Share, Growth and Forecast Till 2025
1 Global Real-Time Bidding Market Research
Report and Forecast 2020 - 2025
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3What We Do
4REPORT OBJECTIVES Highlight
5Report Description
According to the latest report by IMARC Group
titled, Real-Time Bidding Market Global
Industry Trends, Share, Size, Growth, Opportunity
and Forecast 2020-2025, the market is expected
to grow at a CAGR of around 30 during
2020-2025. Request to get the sample report
https//www.imarcgroup.com/real-time-bidding-marke
t/requestsample Market Trends Real-time
bidding (RTB) refers to the server-to-server
buying process that allows ad space on websites
to be bought and sold on a per-impression basis.
Once the buyer wins an auction, the RTB process
takes place programmatically through real-time
sales that instantly displays his/her
advertisement on the publishers website.
Real-time bidding processes hundreds of thousands
of ad opportunities in milliseconds using a
number of platforms and systems, such as
ad-servers, data management platforms, and
third-party data providers, within the display
advertising ecosystem. Over the years, there
has been a rapid increase in the number of
internet users across the globe. This, along with
the expanding social media platforms, has
prompted consumers to spend time surfing the
internet through smartphones, computers and
laptops. As a result of the increasing online
activity, advertisers are investing in RTB video
ads to engage the target audience, which, in
turn, is creating a positive impact on the
industry. Besides this, the RTB system enables
advertisers to manage and optimize their ads on
multiple networks in a cost-effective way and
helps in enhancing their campaign efficiency and
brand awareness. Some of the other factors
bolstering the growth of the market include the
development of advanced technologies and new
updates, and the integration of digital
marketing, artificial intelligence (AI) and
machine learning (ML) techniques with the bidding
software.
6Report Description
- Insights on Market Segmentation
- Breakup by Auction Type
- 1. Open Auction
- 2. Invitation-Auction
- Breakup by Advertisement Format
- 1. Video
- 2. Image
- Breakup by Application
- 1. Media Entertainment
- 2. Retail and E-commerce
- 3. Games
- 4. Travel Luxury
- 5. Mobile Applications
- 6. Others
-
7Report Description
- Breakup by Device
- 1. Mobile
- 2. Desktop
- 3. Others
- Breakup by Region
- 1. North America
- 2. Asia Pacific
- 3. Europe
- 4. Latin America
- 5. Middle East and Africa
-
- Competitive Landscape
- The competitive landscape of the industry has
also been examined with some of the key players
being Adobe Inc., AppNexus, Criteo, Facebook
Inc., Google LLC, Match2One AB, MediaMath Inc.,
MoPub, PubMatic Inc., Salesforce Inc., Smaato
Inc., The Rubicon Project Inc., Verizon Media,
WPP PLC, YANDEX LLC, etc.
8Report Description
- Browse full report with detailed TOC and list of
figures and tables https//www.imarcgroup.com/rea
l-time-bidding-market - Browse Related Report By IMARC Group
- Operational Intelligence Market
https//www.imarcgroup.com/operational-intelligenc
e-market - Predictive Analytics Market https//www.imarcgrou
p.com/predictive-analytics-market - Key Questions Answered in This Report
- How has the global real-time bidding market
performed so far and how will it perform in the
coming years? - What are the key regional markets?
- What is the breakup of the market based on the
auction type? - What is the breakup of the market based on the
advertisement format? - What is the breakup of the market based on the
application? - What is the breakup of the market based on the
device? - What are the various stages in the value chain of
the industry? - What are the key driving factors and challenges
in the market? - What is the structure of the global real-time
bidding market and who are the key players?
9Table of Contents
10Table of Contents
1 Preface2 Scope and Methodology 2.1
Objectives of the Study 2.2
Stakeholders 2.3 Data Sources
2.3.1 Primary Sources 2.3.2
Secondary Sources 2.4 Market Estimation
2.4.1 Bottom-Up Approach 2.4.2
Top-Down Approach 2.5 Forecasting
Methodology3 Executive Summary4
Introduction 4.1 Overview 4.2 Key
Industry Trends5 Global Real-Time Bidding
Market 5.1 Market Overview 5.2
Market Performance 5.3 Market Forecast6
Market Breakup by Auction Type 6.1 Open
Auction 6.1.1 Market Trends 6.1.2
Market Forecast 6.2 Invitation-Auction
6.2.1 Market Trends 6.2.2 Market
Forecast
11Table of Contents
7 Market Breakup by Advertisement
Format 7.1 Video 7.1.1 Market
Trends 7.1.2 Market Forecast 7.2
Image 7.2.1 Market Trends 7.2.2
Market Forecast8 Market Breakup by
Application 8.1 Media Entertainment
8.1.1 Market Trends 8.1.2 Market
Forecast 8.2 Retail and E-commerce
8.2.1 Market Trends 8.2.2 Market
Forecast 8.3 Games 8.3.1 Market
Trends 8.3.2 Market Forecast 8.4
Travel Luxury 8.4.1 Market Trends
8.4.2 Market Forecast 8.5 Mobile
Applications 8.5.1 Market Trends
8.5.2 Market Forecast 8.6 Others
8.6.1 Market Trends
12Table of Contents
8.6.2 Market Forecast9 Market Breakup by
Device 9.1 Mobile 9.1.1 Market
Trends 9.1.2 Market Forecast 9.2
Desktop 9.2.1 Market Trends
9.2.2 Market Forecast 9.3 Others
9.3.1 Market Trends 9.3.2 Market
Forecast10 Market Breakup by Region 10.1
North America 10.1.1 United States
10.1.1.1 Market Trends 10.1.1.2
Market Forecast 10.1.2 Canada
10.1.2.1 Market Trends 10.1.2.2
Market Forecast 10.2 Asia Pacific
10.2.1 China 10.2.1.1 Market Trends
10.2.1.2 Market Forecast 10.2.2
Japan 10.2.2.1 Market Trends
10.2.2.2 Market Forecast
13Table of Contents
10.2.3 India 10.2.3.1 Market Trends
10.2.3.2 Market Forecast 10.2.4
South Korea 10.2.4.1 Market Trends
10.2.4.2 Market Forecast 10.2.5
Australia 10.2.5.1 Market Trends
10.2.5.2 Market Forecast 10.2.6
Indonesia 10.2.6.1 Market Trends
10.2.6.2 Market Forecast 10.2.7
Others 10.2.7.1 Market Trends
10.2.7.2 Market Forecast 10.3 Europe
10.3.1 Germany 10.3.1.1 Market
Trends 10.3.1.2 Market Forecast
10.3.2 France 10.3.2.1 Market
Trends 10.3.2.2 Market Forecast
10.3.3 United Kingdom 10.3.3.1
Market Trends 10.3.3.2 Market
Forecast 10.3.4 Italy
14Table of Contents
10.3.4.1 Market Trends 10.3.4.2
Market Forecast 10.3.5 Spain
10.3.5.1 Market Trends 10.3.5.2
Market Forecast 10.3.6 Russia
10.3.6.1 Market Trends 10.3.6.2
Market Forecast 10.3.7 Others
10.3.7.1 Market Trends 10.3.7.2
Market Forecast 10.4 Latin America
10.4.1 Brazil 10.4.1.1 Market Trends
10.4.1.2 Market Forecast 10.4.2
Mexico 10.4.2.1 Market Trends
10.4.2.2 Market Forecast 10.4.3
Argentina 10.4.3.1 Market Trends
10.4.3.2 Market Forecast 10.4.4
Columbia 10.4.4.1 Market Trends
10.4.4.2 Market Forecast 10.4.5
Chile 10.4.5.1 Market Trends
15Table of Contents
10.4.5.2 Market Forecast 10.4.6 Peru
10.4.6.1 Market Trends 10.4.6.2
Market Forecast 10.4.7 Others
10.4.7.1 Market Trends 10.4.7.2
Market Forecast 10.5 Middle East and
Africa 10.5.1 Turkey 10.5.1.1
Market Trends 10.5.1.2 Market
Forecast 10.5.2 Saudi Arabia
10.5.2.1 Market Trends 10.5.2.2
Market Forecast 10.5.3 Iran
10.5.3.1 Market Trends 10.5.3.2
Market Forecast 10.5.4 United Arab
Emirates 10.5.4.1 Market Trends
10.5.4.2 Market Forecast 10.5.5
Others 10.5.5.1 Market Trends
10.5.5.2 Market Forecast11 SWOT Analysis
11.1 Overview 11.2 Strengths
16Table of Contents
11.3 Weaknesses 11.4 Opportunities
11.5 Threats12 Value Chain Analysis
12.1 Overview 12.2 Inbound Logistics
12.3 Operations 12.4 Outbound
Logistics 12.5 Marketing and Sales
12.6 Service13 Porters Five Forces
Analysis 13.1 Overview 13.2
Bargaining Power of Buyers 13.3
Bargaining Power of Suppliers 13.4 Degree
of Competition 13.5 Threat of New
Entrants 13.6 Threat of Substitutes14
Price Indicators15 Competitive Landscape
15.1 Market Structure 15.2 Key
Players 15.3 Profiles of Key Players
15.3.1 Adobe Inc. 15.3.1.1
Company Overview 15.3.1.2 Product
Portfolio 15.3.1.3 Financials
17Table of Contents
15.3.1.4 SWOT Analysis 15.3.2
AppNexus 15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Criteo 15.3.3.1 Company
Overview 15.3.3.2 Product Portfolio
15.3.3.3 Financials 15.3.4
Facebook Inc. 15.3.4.1 Company
Overview 15.3.4.2 Product Portfolio
15.3.5 Google LLC 15.3.5.1
Company Overview 15.3.5.2 Product
Portfolio 15.3.5.3 SWOT Analysis
15.3.6 Match2One AB 15.3.6.1
Company Overview 15.3.6.2 Product
Portfolio 15.3.7 Mediamath Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio 15.3.8
MoPub 15.3.8.1 Company Overview
15.3.8.2 Product Portfolio 15.3.9
PubMatic Inc. 15.3.9.1 Company
Overview
18Table of Contents
15.3.9.2 Product Portfolio 15.3.10
Salesforce Inc. 15.3.10.1 Company
Overview 15.3.10.2 Product Portfolio
15.3.11 Smaato, Inc.
15.3.11.1 Company Overview 15.3.11.2
Product Portfolio 15.3.12 The Rubicon
Project Inc. 15.3.12.1 Company
Overview 15.3.12.2 Product
Portfolio 15.3.12.3 Financials
15.3.13 Verizon Media
15.3.13.1 Company Overview 15.3.13.2
Product Portfolio 15.3.14 WPP PLC
15.3.14.1 Company Overview
15.3.14.2 Product Portfolio
15.3.14.3 Financials 15.3.14.4 SWOT
Analysis 15.3.15 YANDEX LLC
15.3.15.1 Company Overview 15.3.15.2
Product Portfolio
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