What to consider when choosing a press release service.

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What to consider when choosing a press release
distribution service ?

• By Shalabh Mishra
• Email - shalabh.mishra_at_gmail.com
• Mobile - 919212306116

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• Its difficult to answer the question, which is
  the best press release distribution service?
  because it depends on your industry and your
  business needs.
• As vague as it sounds, using what worked for
  someone else doesnt mean if itll work for you.
• Thats why weve outlined the main things to
  consider when choosing a press release service.

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Things to consider

• Pricing
• List of outlets
• Your intended audience
• Extra features
• Support
• Reporting
• Search Visibility
• User experience

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Pricing

• Pricing is one of the most important factors, so
  lets cover it first.
• How much does it cost to release a press release?

For example, sending a press release with Press
Release Power, one of the most popular options
available, starts at 49-199 for the most basic
option (read more in our Press Release Power
pricing guide). The cost of distributing a press
release will vary greatly depending on the
geographical scope of the distribution, add-ons
and extra features.
5
List of outlets

• How many media outlets does the Press Release
  Power cover? This includes news websites,
  aggregators, media outlets, and news content
  systems. This will also depend on the pricing
  plan or geographical scope that you select. More
  is not always better, although it can increase
  your chances of getting coverage. 

6
Intended audience

• Who should receive your press release? An easy
  way to segment your audience is by the following
• Local, regional and national markets
• Multicultural markets (e.g. African-American
  audiences)
• Specific industries (e.g. automotive)
• International (e.g. European audiences)
• Based on who youre trying to reach, find out
  what the targeting options are of the service
  youre planning on using.

7
Features

• What kind of features and additional services are
  available for distributing your press release?
  These can include
• Customizable, interactive content
• Being able to add multimedia to your press
  release
• Additional services

8
Support

• Does the provider have a strong customer support
  team? Look through reviews or ask people that
  used the service.Support can include
  proofreading and editorial support (usually
  priced extra) or general support related to using
  the platform.
•  
• And finally, how responsive is support, and are
  they available 24/7?

9
Reporting

• What kind of reporting does the provider offer?
• You want a service that can help you measure the
  success of your brands content promotion and
  press release distribution efforts.
• Reporting should be part of the package, and
  provide you with actionable information and
  metrics to gain insights on the effectiveness.
• Additionally, you should be able to see where
  your content appeared online, how many views it
  received and what organizations are interested.

10
Search Visibility

• One of the possible benefits of press release
  distribution is SEO visibility, although many
  professionals dispute their effectiveness. If
  this is important for you,  look for a service
  with a strong domain authority. Itll increase
  the possibility of appearing on Google in front
  of your target audience.

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Authority and reviews

• Look for a press release service that has a
  proven record of accomplishment with the media
  and has a history of being a source of valuable
  news and information like www.pressreleasepower.co
  m.

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User experience (ease of use)

• Last, but not least, choose a tool thats secure
  easy to use, especially if youre going to be
  distributing press releases often. If possible,
  give the platforms a try yourself, or pay
  attention to what reviewers are saying. 

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Contact us

• Skype - shalabh.mishra
• Telegram - shalabhmishra
• Whatsapp - 919212306116
• Email - shalabh.mishra_at_gmail.com
• Mobile - 919212306116, 8860646116

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• THANKYOU For watching