How SEO can help you grow your business

1
t LIVELONG DIGITAL i- DIGITAL MARKETING THAT
GETS RESULTS How SEO can help you grow your
business DECEMBER 17, 2020 BY PROSPER TARUVINGA
BLOG, DIGITAL MARKETING, GOOGLE, SEARCH ENGINE
OPTIMIZATION, SEO
How SEO Can Help Your Business Grow Search Engine
Optimisation is an essential tool in the small
business toolkit. When done well, it offers a
cost-effective boost to your marketing efforts
that brings a whole host of benefits. Here are
four of the most impactful. 1. SEO can
increase organic search traffic to your
site Search Engine Optimisation is the science of
structuring your website and its content so that
Google's (or any other search engines) bots value
it more highly than other sites, and serve it up
higher in the search results. Each page is
assigned an SEO score. The higher the page's
score, the better it ranks within search results.
Of course, when your page ranks more highly, more
people are likely to see and click on it,
bringing more traffic to your site. This becomes
a virtuous cycle after a while, with more traffic
causing your page to rank even more highly. 2.
SEO can increase local visibility Do you have a
Google My Business account? If not, it's time to
go and get one. When filled out, your My Business
profile helps make you more visible to people
searching for businesses in a specific
location. For example, if I'm searching for
restaurants in Melbourne, Google will show me the
top three results with more detailed information
(like hours, an address, etc.) than the rest of
the results. This detailed information comes from
your My Business profile and is a form of SEO. 3.
SEO helps you attract the right people to your
website If you're a business based out of Sydney
and specialising in golf club repair, then it's a
safe bet that someone searching Google for "golf
club repair Sydney is going to be someone you
want on your website. By optimising your site to
rank well for more complex (often called "long
tail) keywords like that, you'll bring not only
more traffic but more qualified traffic to your
website, increasing leads and conversions in the
process. 4. SEO helps your business build
trust and credibility. It's a known fact people
trust results that appear on the first page of
search results more than the ones that come
after. Along with more visibility, that trust is
a big factor influencing the amount of traffic
you drive to your website, and what people do
once they arrive there. The only way to get to
the first page of search results, though, is to
have an effective Search Engine Optimisation
strategy in place. Hopefully, by now, you
understand the value and importance of having a
strong SEO strategy. But where do you begin? One
helpful place to start is by auditing your
website to understand how it currently performs
from an SEO perspective. Doing so will give you a
baseline set of statistics from which to measure
your future SEO improvement efforts. Visit our
website for a free SEO audit.
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