5 Tips for Boosting Your Amazon Conversion Rate

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5 Tips for Boosting Your Amazon Conversion Rate
in 2021

• PPC Winner

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Conversion Rate

• The conversion rate is definitely the most
  important metric for any kind of Amazon seller.
• It tells the seller whether their efforts are
  influencing their target audiences or not.
• Conversion rate is one of the major factors
  considered for determining success or failure on
  Amazon.

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How to Measure Conversion Rate?

• Amazon conversion rate is calculated by dividing
  the total number of your sales by the number of
  visits on your listing. The number of visitors
  here also includes the return visitors as well.
• Here are some other things you will have to take
  in consideration while measuring your complete
  online performance
• Addition of your products to carts
• Number of shares on different social media
  platforms
• Email newsletter sign-ups captured by ad funnels

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What do you call a Good Amazon Conversion Rate?

• The average conversion rate for eCommerce and
  online businesses ranges something between 1 to
  2 but things on Amazon are a bit different.
• The average conversion rate on Amazon is 10,
  which is almost five times that of the average
  eCommerce rate.
• Though calculating the perfect or Good
  conversion rate on Amazon is a bit difficult as
  there are over 12 million products sold on Amazon
  in over 36 categories across the globe.

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Finding Your Conversion Rate on Amazon

• This is actually very easy and involves a few
  basic calculations using a bunch of numbers
  available on your dashboard. All you have to do
  is to open the Amazons Seller Central and select
  the Reports option. Now click on the Business
  Reports section and scroll down to the By ASIN
  category. Select the Detail Page option and
  then click on Sales and Traffic option.
• Here you will get to see the individual data on
  sale of all your products on Amazon. Now look for
  the Unit Session Percentage. Thats all!

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Sign Up for Fulfillment by Amazon (FBA)

• Sellers on Amazon can leverage the power of FBA
  or Fulfilment by Amazon. It is considered one of
  the fastest ways for boosting conversion rates.

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SEO Optimization is a Must

• This is something you just cant ignore if you
  are planning to boost your sales and conversion
  rate on Amazon. SEO optimization is the
  enhancement of the quality and quantity of your
  content so as to get a higher ranking in search
  results and targeting a high-quality organic
  audience. 

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Showcase Your Brand with Amazon Stores

• Amazon Stores allows you to market your brand and
  product much precisely and in a multi-page setup
  that gives your customers a beautiful shopping
  experience on Amazon. This is pretty much like
  having your personal website for your products in
  Amazons own ecosystem.  

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Offer Highly-Competitive Pricing and Additional
Offerings

• For the ones competing in some of the most
  competitive markets, this is a great option for
  boosting conversion rate on Amazon. All you have
  to do is to offer a slightly reduced price for
  your product or shipping. You can also offer free
  delivery to your customers.

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Go for Amazon PPC

• If you are levering the power of Amazon PPC, you
  are missing out on profits big time. This is
  undoubtedly the best way any seller can ever
  increase their conversion rate on Amazon. Its
  easy, its budget-friendly, and it definitely
  works.

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