What is the use of email validation tool? - PowerPoint PPT Presentation

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What is the use of email validation tool?

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An email validation tool is an integral part of every marketing campaign tool kit. The secret to effective email marketing is preserving a substantial level of email deliverability. – PowerPoint PPT presentation

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Title: What is the use of email validation tool?


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What is the use of email validation tool?
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  • An email validation tool is an integral part of
    every marketing campaign tool kit. The secret to
    effective email marketing is preserving a
    substantial level of email deliverability.
  • And the quickest way to mess up your
    deliverability is to send out messages to invalid
    email addresses continuously.
  • Although you start with a clean and high-quality
    mailing list, we strongly recommended always to
    validate email addresses now and then, as there
    is a chance that some of your emails will become
    obsolete after every 3-6 months.

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  • Who should use an email verification tool?
  • Invalid emails increases bounce rates, complaints
    rates and eventually put your reputation in bad
    grace. Your list can be of bad quality beforehand
    if bought from the black market or turns outdated
    after months of not being used. Thus, all email
    lists require consistent cleaning.
  • Types of Email Verification Tools
  • Each email verification tool performs the same
    function to remove suspicious or non-working
    emails that might harm your deliverability. The
    distinctions among tools boil down to the form of
    integration, easy to use features, validation
    performed, accuracy and reliability, assistance,
    and lastly, the price. Lets check out the three
    primary forms of email verification tools

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  • Real-time Verification
  • Real-time email verification tools enable you to
    examine and delete emails right after theyre
    collected. Using a CAPTCHA succeeded by double
    opt-in will achieve the same outcome you
    continue sending messages at least to one invalid
    email address. Additionally, if someone inputs a
    wrong email by mistake, a real-time tool will
    automatically identify the error.

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  • Automated Verification Tools
  • B2B mailing lists typically deteriorate very
    badly gradually. Automated email verification
    tools work by regularly checking your database
    and alert you if your lists require some
    cleaning, or sometimes, automate the cleaning and
    removal procedure based on your configurations.

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  • Bulk Verification Tools
  • This email list cleaning service is done by
    uploading an email list to find which emails are
    working, invalid, and are dangerous. Several
    tools require uploading a .csv file but, if
    youre using any other reliable marketing
    automation systems, the procedure will normally
    be relatively automated. Bulk email verification
    tools are effective if you have an outdated list
    or bought it from the black market. However, you
    will continue to put your deliverability in
    severe harm if you continue blasting a huge
    amount of emails at the same time. Thus, consider
    slowing down mass sending if you think that the
    quality of your list is questionable.

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