Victor Vickery - REAL ESTATE MARKETING TRENDS TO EXPECT IN 2021

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(No Transcript)
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Real Estate Marketing Trends 2021
Social Media Marketing
Aerial Drones

1. Social Media Marketing
2. Use of Aerial Drones
3. Virtual Tours
4. Content Marketing
5. Email Marketing
6. Charity and Community Service
7. Automation

Real Estate Marketing Trends 2021
Email marketing
Content Marketing
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Social Media Marketing

• One way that real estate agents are expected to
  leverage digital real estate marketing in 2021 is
  to use social media. Since many people are
  housebound, they tend to spend a lot of time on
  social media.
• Agents involved in both buying and selling real
  estate are stepping up their real estate social
  media marketing game by increasing their spending
  on social ads and by consistently producing
  quality content.
• Agents are now investing in Facebook marketing
  and leveraging other social media platforms like
  Instagram, Twitter, LinkedIn, and YouTube to
  build their brand, increase their visibility, and
  gather more real estate leads. This trend is
  bound to continue in 2021.

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Use of Aerial Drones

• Prospective property buyers will typically want
  to see the neighbourhood and picture themselves
  living in it before they even look at the inside
  of the property for sale. They would want to see
  the local amenities, schools, infrastructure,
  businesses, etc.
• With the pandemic, community tours using vehicles
  has become difficult. Consequently, one of the
  biggest real estate marketing trends that are
  emerging is the use of aerial drones for
  photography and videography.
• The aerial footage highlighting the community
  features are then shared on social media to sell
  the lifestyle in the area. Apart from reducing
  in-person meetings, this strategy also saves a
  lot of time.

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  Virtual Tours

• In-person home tours are also challenging in the
  current situation. As a result, real estate
  agents are shifting from open houses to virtual
  tours to make the purchasing process easier and
  safer for clients.
• Buyers being able to shop for houses remotely
  from the comfort of their houses has boosted real
  estate marketing efforts. The value of real
  estate video marketing is clear to agents and the
  trend will surely continue in 2021.

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  Content Marketing

• In todays COVID-19 reality, real estate agents
  are shifting their focus to less expensive real
  estate marketing ideas. It has become necessary
  for them to reduce their spending so as to keep
  their business afloat during these periods of
  economic uncertainty. This requires that they
  step away from direct marketing.
• One inexpensive real estate lead generation
  strategy that agents are investing more time in
  is producing useful content for potential clients
  through blogs, Zoom webinars, and YouTube videos.
  This helps real estate agents to establish
  themselves as authorities in the industry. Moving
  into 2021, this real estate marketing trend is
  expected to continue.

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  Email Marketing

• As people try to accommodate the new normal in
  their endeavours, email marketing has proven to
  be an effective strategy for agents sending
  regular updates to potential clients.
• Its definitely the right time to engage with
  your digital audience through email marketing.
  Email campaigns are also expected to be a key
  part of the marketing plans of most real estate
  agents in 2021.

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  Charity and Community Service

• During this difficult time, real estate agents
  and brokerages that are well off are expected to
  give back to the community by making donations to
  the less fortunate and being actively involved in
  the community.
• While clients always want to work with competent
  real estate agents, they will typically prefer
  those who get involved in a charitable cause in
  the community. This strategy helps in brand
  building and will give you a stronger base for
  future business. With the global health crisis
  likely to continue in 2021, this real estate
  marketing trend will be key for agents.

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Automation

• Now more than ever, real estate professionals are
  embracing advanced real estate technology to
  stand out from the crowd and safeguard their
  businesses.
• One of the real estate marketing tools that will
  be crucial for real estate agents in the US
  housing market 2021 is Mashvisors Mashboard.
  This tool uses AI and big data to help real
  estate agents to instantly qualify real estate
  leads and match them with the ideal property.
  This way, you stay competitive and wont waste
  time with leads that arent ready to buy.

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