Top 6 Trends That Are Changing The Face of Beauty Industry - PowerPoint PPT Presentation

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Top 6 Trends That Are Changing The Face of Beauty Industry

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Title: Top 6 Trends That Are Changing The Face of Beauty Industry


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  • The wellness and beauty industry has always been
    known to be at the forefront of innovation and
    reinvention. Similarly, this year too has no
    exception. From offering a gamut of beauty
    services to hyper-personalized skincare, AI
    cosmetics solutions to developing smart devices,
    beauty providers always try to tame the market by
    offering something new and exciting for users so
    that an enriching customer experience can be
    obtained. On-demand beauty service apps that make
    getting ready easier than going out.
  • Below, we have gathered few trends where tech and
    beauty are collaborating
  • Ensure Success with White Label On-Demand App for
    Beauty Service
  • Beauty giants all over the world are seeing sales
    decline due to changing consumer preferences,
    tastes, and nimble competitors. The hit of the
    COVID-19 crisis has been weak and led to
    widespread store closures. However, there are
    still some beauty services giants who did not
    fail to make that big hit. Responding positively
    to the crisis with brands switching their
    services or solutions to on-demand not only the
    need of the hour but also the only ways to
    prevent your vanished business.

3
  • Smart beauty devices are getting smarter
  • The research industry represents a sizable market
    share of more than 74 Billion in opportunities
    in global beauty devices. Driven by an increasing
    prevalence, skin disorders treatment, effects of
    hormonal imbalance on the skin, the boundaries
    are getting broader. Its not merely a standalone
    app and devices that brands are more focused on
    when it comes to conquering the market. Brands
    are liking building connected beauty systems to
    personalize skincare treatment, gather data on
    shoppers, and encourage loyalty within brand
    powered skincare ecosystems.
  • For illustration, LOreal, a reputed name in the
    beauty and wellness services is known for
    developing wearable sensors that keep a track of
    sun damage and skin pH levels is a progressive
    move. Other big industry players such as PG,
    Johnson Johnson, and Shiseido have unveiled
    their tech-enabled systems either by integrating
    with a mobile app or with IoT-powered systems.
    Beauty devices facilitate brands to offer
    increased personalization and data collection
    opportunities.
  • On-Demand Apps Breaking the Monotony
  • During these past months, the beauty industry has
    been in a weird place like most other things.
    Searches for at-home manicures, hair coloring,
    root touch-ups, spa soared like ever thought
    before. On-demand beauty services apps here
    managed to break up the monotony and gain the
    maximum market share. The beauty of on-demand
    beauty apps is that it sits inside the pocket and
    caters to every need within minutes by offering
    instant services.

4
  • Personalized On-Demand Beauty Service App
  • It will not come out as a surprise if very soon
    we will be reaping the benefits of on-demand
    services. Adding convenience and comfort, the
    native mobile apps catered to both Android and
    iOS are capable of providing quality services in
    real-time. These apps facilitate users towards
    managing customers, scheduling appointments,
    making payments via different methods. The
    features of apps are entirely dependent on the
    required custom solution by the beauty industry
    bearing in mind the customers satisfaction and
    streamline business operations.
  • Customer Experience Augmented reality
  • Augmented reality integrated for virtual try-on
    technology stack enables adding virtual images to
    real-life photos. Both Instagram and Snapchat use
    the augmented reality intelligent algorithm to
    detect buyers by analyzing 100 focal points to
    find facial borders. One of the key points to
    note here is that AI algorithms analyze data
    points around facial characteristics to map the
    makeup on ones face. On the other hand,
    cosmetics brands continue to be investing in
    technologies and are aware of the fact that there
    is no best time than now. People are bored of
    sitting so entertaining them with virtual try-on
    apps opportune brands to win the customers
    attention and trust along with surplus in profits.

5
  • Voice Assistants
  • Amazon, Google Apple have their own virtual
    assistants systems in place and there is no
    denying the fact that for big tech and beauty,
    integrating voice assistants brings forth massive
    opportunities. Beauty companies are looking to
    master voice assistants so that they can manage
    to do something unique and different for their
    brand to attain a top position for consumers.
    Sephora, a renowned name in the beauty industry
    has already partnered with Google Assistant to
    launch their app. Here users can book beauty
    services, take quizzes, and listen to beauty
    podcasts.
  • To summarise, beauty and tech are rapidly
    expanding and are increasingly intertwined.
    LOréal, Ulta, Shiseido, and other beauty
    conglomerates are on the voyage of making
    acquisitions to become tech-enabled. Google,
    Amazon, Facebook, and Apple are pursuing high
    margins in beauty through partnerships,
    e-commerce, and more. Beauty app development
    companies in USA are being consulted by startups
    as well as established businesses to join the
    fierce battle against taxi, delivery, and home
    services.
  • If you have already made up your mind and ready
    with the idea unique to your business, we are
    here to transform it into a reality. The most
    trusted beauty app development company in the
    USA, send us your project requirements and our
    development experts will be more than happy to
    help you.
  • Article Resource - https//zimblecode.com/top-6-tr
    ends-that-are-changing-the-face-of-beauty-industry
    /
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