6 Reasons Your Small Business Web Site Needs A Blog

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6 Reasons Your Small Business Site Needs a Blog
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 1
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Introduction
Creating and maintaining a professional blog is
no longer an optional concern.Blogs are the
ideal way to infuse a website with useful
content, facilitate customer interaction and
ensure that online promotional and marketing
efforts are able to be as fruitful and successful
as possible. While there is an investment of
time and effort in order to manage and curate a
blog, the potential benefits that it may have on
the overall business are not to be taken
lightly. Businesses would do well to look upon
blogs as a way to invest in their future. From
establishing a brand that will allow them to
stand apart from their competitors to boosting
inbound site traffic, conversion rates and
ultimately revenue figures, a well-managed blog
can be an indispensable asset. The following
reasons serve to highlight why no business should
be without a blog.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 2
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Optimizing Site Traffic
Websites function as the centerpiece of any
online marketing campaign, but even the best site
may fail to make an impact in the event that it
remains unseen. Blogs have been proven to be very
effective at attracting the interest of new
clientele and prospective customers. Content
that is informative, well-written and engaging
serves to educate customers regarding the nature
and history of the business while also enhancing
the overall impact of backlink building campaigns
and search engine optimization (SEO) strategies.
Promotional blogs make it easy to boost site
traffic while interacting with customers in ways
that are more likely to have a lasting impact.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 3
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Encouraging Customer Engagement
Convincing those who may be just visiting a
website to make a purchase can be a tall order,
especially on sites that fail to spark any
interest or to foster increased customer
engagement. Only a tiny fraction of first-time
visitors to a site may be prepared to do business
or make a purchase, blogs that provide useful
product information, details regarding service
options or that help quell any last-minute
reservations that customers may have can make
quite a difference. Finding ways to engage and
interact with visitors is of paramount importance
when it comes to making a sale.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 4
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Synergizing With Social Media

• Marking online requires business to utilize a
  wide range of tools. Blogs are such a valuable
  asset due to their ability to enhance the
  effectiveness of content marketing and other
  promotional efforts.
• Quality-posts may be of benefit social-media
  marketing efforts in the following ways
• Creation of shareable content may create a
  ripple effect
• Social-media posts serve to boost inbound site
  traffic
• Blogs offer an ideal arena to interact with
  customers
• Social media efforts and professional blogs share
  a symbiotic relationship, one that may be easily
  leveraged in order to create a positive-feedback
  loop. With regards to online marketing tools and
  strategies, the sum is often far greater than the
  parts.

Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 5
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Branding And Image
How new customers perceive a business can have a
lasting impact on their actions and behaviors.
Businesses that are seen as less trustworthy,
those that fail to establish themselves as an
authority within the field and organizations that
may be unable to showcase themselves in a more
professional light find themselves struggling
just to survive. The long-form nature of blogs
allows them to provide more detail-rich content
and more useful information that other marketing
platforms. Quality blog posts can help businesses
to more easily establish their brand or to
fine-tune their image in order to ensure
customers and clients are more likely to form a
favorable impression.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 6
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Enhancing Email Marketing Effectiveness
Once the undisputed king of digital advertising
techniques, email marketing is now a tool that
often goes overlooked. When properly utilized,
mass emailing coupons and promotional offers or
providing an existing client base with a regular
newsletter or other publication can be of
enormous benefit. Hosting a blog can provide
useful content for emails just as an ongoing
email campaign can help to build a blogs
readership.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 7
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Creating Inbound Backlinks
The end goal of any marketing campaign is to
increase sales figures, and that cant be done
without enhanced exposure. A website SEO audit,
as well as in-depth competitor analysis can
uncover many blog topics and backlink
opportunities. Blogs provide numerous
opportunities to create external links that can
be used in order to optimize inbound traffic.
Before content can be shared on social media and
the third-party websites that will allow for
enhanced visibility and greater online presence,
it must first be introduced. Hosting a blog
provides the ideal platform for original content
that can help to inform and educate customers,
utilize keywords as part of an SEO effort and
ensure that greater numbers of prospective
customers will be referred to the site through an
inbound link.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 8
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Augmenting An Existing Marketing Strategy
A professional blog is a versatile tool, one that
may be used in order to benefit both customers
and businesses alike. Lacking an outlet that will
allow businesses to tell their story or to form
and maintain the customer relationships that will
lead to greater success in the days to come may
prove to be nothing short of a disaster.
Investing the time, energy and financial
resources that may be required in order to
establish a blog is something that should be
looked upon as a long-term investment. Blogs
serve to encourage visitors to keep returning to
a website, while enhancing the value and impact
of other online marketing efforts. Businesses
that choose to establish a blog may begin to see
a greater return of investment than they might
have thought possible. Maintaining a active blog
is part of the on site content marketing aspect
of our SEO service. Schedule an SEO consultation
today to find out how a blog can help improve
your companys online visibility and drive more
relevant business leads.
Read the article online athttps//www.aidanseo.co
m/6-reasons-why-small-business-website-need-blog/
Slide 9
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