Event Roadshow Ideas

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Event Roadshow Ideas
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Introduction

• Event roadshows have numerous benefits. First
  and foremost, they eliminate the geography hurdle
  These event roadshow ideas will provide plenty
  of inspiration for your next mobile conference.
  Event roadshows operate on a similar concept.
  They allow companies to take their brand and
  message out into the world and meet both
  customers and prospects face to face beyond their
  normal territory. For effective Roadshow
  branding, you can get help from roadshow
  advertising agency in madurai,chennai

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Nail Your Speaker Lineup

• One thing this event series did extremely well
  was curate a roster of great speakers. First,
  they had their standard speakers that traveled to
  each location and delivered a similar keynote to
  the crowds at each stop. This allowed Yext to
  plan much of their conference content just once,
  then deliver it to different audiences in each
  city. But not every stop was exactly the same.
  Yext also did a great job of bringing in unique
  speakers for each location as well.

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Go Where Your Audience Is

• It's important to remember that the cities you
  do travel to should be ones where your brand has
  a strong presence. Or, at the very least, where
  your industry, in general, has a solid foothold.
  For example, a tech company may decide to make
  one of their roadshow stops San Francisco, CA,
  even if they don't do much business in that
  region. The fact that San Fran is the tech
  capital of the world may be reason enough to
  select the city.

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Make Use of Event Sponsorship

• This tactic may not put your company front and
  center at each conference you attend. But it
  will still give you the chance to interface with
  your target market, show them your offerings, and
  promote your brand. It's also much a much
  cheaper and less stress-filled strategy.

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Conclusion

• Roadshows are great because they allow humans
  to meet face to face. Make sure your series
  visits the cities that your audience lives near
  or frequents often. Face to face interaction is
  great but if digital meetings are your only
  option, don't shy away from an online roadshow.
  Just do what you can to ensure audience
  engagement. Make use of roadshow advertising
  company in madurai,chennai for effective Roadshow
  plans.

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