COULD A PRIVATE MORTGAGE LENDER BE THE RIGHT FIT FOR YOU?

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COULD A PRIVATE MORTGAGE LENDER BE THE RIGHT FIT
FOR YOU?
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• For private lenders, 2021 looks set to be another
  bumper year, with the private mortgage market
  stronger now than it was during pre-COVID times.
• With the unique challenges of the pandemic being
  felt by lenders and borrowers globally, as well
  as in Canada, it seems that more attention has
  been focused on the private sector. Responding to
  decreases in liquidity and demand at the
  beginning of the pandemic, traditional lenders
  started to restrict their lending by tightening
  requirements, and borrowers wanting to purchase a
  property were being turned away left, right and
  center. With no alternative but to turn to
  private lenders, many were pleasantly surprised
  by what they found, even if they had never
  envisaged such a turnaround.

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• High quality borrowers turning to private lenders
• The traditional banking system has, of late,
  become closed off to many borrowers seeking a
  loan to buy a home, even those with equity and
  down payments, leading to a surge in demand for
  private lenders services. There are also those
  business-for-self individuals who may be looking
  to invest in their operations, or try to
  stabilize them at least, during a time when a
  fall in revenue has hit their busines hard.

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• Private mortgage lenders must up their game to
  meet demand
• Switching to a private lender isnt always an
  easy or straightforward decision, and borrowers
  will inevitably have myriad questions about the
  process involved, and assurances they wish to
  seek. Private mortgage lenders must recognize
  this shift from borrowers, and help borrowers
  find reward in their services.
• How a mortgage broker can help
• While it might be comforting to know that a
  private mortgage lender is an option, when a
  traditional lender may not be, its important to
  seek some guidance when searching for the right
  one, and a mortgage broker is the person best
  placed to give you the advice and support you
  need.

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• A mortgage broker will look carefully at your
  circumstances before assessing your options and
  finding a private lender who will be the right
  fit for you. They will be looking for a lender
  who communicates well with its customers,
  responds to requests quickly and efficiently
  (from both brokers and customers), and has the
  desire to work closely with the broker
  themselves. They will also be seeking a private
  lender who can offer the kind of flexibility that
  other prime lenders cannot, and who can waive
  certain conditions.

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• The creative advantages of private lenders
• Oftentimes, a private lender is able to offer
  their customers solutions that traditional
  lenders arent able to, and can help them correct
  credit, pay out property tax arrears or even help
  consolidate debt to increase cash flow. If youre
  struggling to find a conventional lender to help
  you purchase a home, consider engaging with a
  professional mortgage broker from the outset, to
  see what alternative lending solutions they may
  be able to find for you.

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• Red Key Mortgage is located in Calgary, Alberta.
  We are a boutique brokerage with high volume
  serving hundreds of clients locally and
  nationwide every year. We have a number of
  associates dealing in mortgages as licensed by
  the Real Estate Council of Alberta. As the best
  mortgage broker in Calgary, Red Key Mortgage,
  will provide all of your available options from
  the entire mortgage market and allow you to make
  an educated decision where you'd like your
  mortgage to go. Red Key Mortgage works with big
  banks in Canada, as well as over a dozen other
  AAA lenders. Best of all, our services are paid
  for by the lenders at no additional cost to our
  clients. If you are looking for a Calgary
  mortgage agent, contact us today! We can't wait
  to get started.