Digital Marketing is Not The Same as Online Advertising – Here’s Why!

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Digital Marketing is Not The Same as Online
Advertising Heres Why!
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• Online advertising, particularly a term that
  revolves around delivering the message to
  potential customers through the internet mode.
  Online advertising is also very helpful in
  obtaining business traffic on the website.
  Landing pages, text audios and visuals
  remarketing, sponsored blogs all these are
  various effective ways of online advertising that
  helps your business to generate revenue. Thus,
  Online Advertising is a subdivision of Digital
  Marketing.
• To get a better grasp on the same, let us
  understand what makes each one different from the
  other.
• Read on to find out what separates Digital
  Marketing from Online Advertising!

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Digital Marketing vs. Online Advertising

• Digital marketing is the name given to marketers
  activities for endorsing products and services on
  the internet. Simply put, it is marketing that
  takes place online through various platforms. In
  contrast, online advertising is more specific to
  a term. It consists of placing your business ads
  on different social and native channels on the
  internet like your website, social media, google
  display network, and so on.
• An apt example to differentiate between digital
  marketing and online advertising would be sending
  a text message to consumers. Text messages that
  customers receive from the service provider are
  digital technology that does not include the
  internet. 
• Hence it is a digital marketing and not online
  advertising. Similarly, the various mobile apps
  that an individual uses is also an aspect of
  digital marketing because they dont always rely
  on the internet for access. They are run
  distinctly from the online platform.
• Here are the various forms of SEO

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• SEO
• Search engine optimization (SEO) is a digital
  marketing firm that gets a company organic
  traffic without pay. These are performed by
  tricks and tactics that increase the visibility
  of the searches made by the customer. SEOs
  ultimate goal is to fetch the website or specific
  page on the top of the google search. Further,
  marketers research for the trending keywords or
  search volumes made by the customers, and based
  on that search, those keywords are used in the
  content of the page. Content indexing, good link
  structure, keyword stuffing are the main factors
  of SEO.
• SMM
• Social media marketing (SMM) involves social
  media platforms to promote the brands or the
  services provided to the customers. It is
  creating engaging posts that are not just for the
  promotion purpose but also authentically offer
  the service. Social media marketers must stay
  cautious enough to analyse the bars performance
  and updates published on their social media
  platforms. This includes posts on Facebook,
  Twitter, Instagram, and so on.

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• Content Marketing
• Content marketing is one of the vital keys to
  digital marketing. The content keeps the reader
  engaged to the page and looks for the service
  they have been looking for. Content marketing
  needs to be appealing and informative. If the
  content is communicative enough, then the user
  may leave your page. Thus, it is essential to
  build compelling content for the customer. It is
  the storytelling of your product or the service,
  increasing awareness for the service or the
  brand. Content is the only thing that shall
  convert the reader into your customer. 
• Email marketing
• Though today, we have a decent number of channels
  for reaching out to the customer, yet Email
  marketing has a particular specialization of its
  own. Marketers create personalized messages
  interacting about the brand, service, or the
  offers or particular implementation to their
  existing customers these messages are sent to
  the recipient through email marketing. Feedback,
  references, the company profile, etc., can be a
  fine example for email marketing.

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• Electronic Billboards
• The grand hoardings on the highways with the
  glinting lighting and visual delight are also
  digital marketing that furnishes huge perks to
  the organizations. Promoting the brands through
  awe-inspiring graphics, texts, and tag lines is a
  winner in reaching out to the people.
• Television Advertising
• Last but not least, television has a certain
  spark. Digital marketing is incomplete without
  TV. The ads shown in the middle of the favourite
  programs and movies are favourable enough to grab
  the consumers concentration towards the brand or
  the services.
• Display Advertising
• The graphic promoting the products or services is
  a kind of display advertising. The texts attached
  to images, the flash, audios, and the videos are
  display advertising types. Like the other
  formats, the primary goal is to deliver the
  consumers affirmative message about the
  respective brand. Exclusive banners, statics, and
  random pop-ups while scrolling through are the
  popular types of display advertising.

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