7 Powerful Marketing Tips for Selling on Instagram in 2021

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Influential Social Media Trends to Follow in 2021
BY PRISM DIGITAL MARKETING
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INTRODUCTION TO SOCIAL MEDIA
TRENDS
Staying updated on the latest social media
trends helps you stand out among the masses.
Here are the most important Social media
marketing trends in 2021 that Social media
marketing agencies are keenly observing and
that you can also use to fuel your strategy.
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GROWING SOCIAL MEDIA TRENDS
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LIVE STREAMING
ONLINE STREAMING HAS GAINED SO MUCH POPULARITY
AND THERE IS A BIG CHANCE OF IT STAYING FOR A
LONG TIME SO YOU SHOULD DEFINITELY INCORPORATE
IT INTO YOUR SOCIAL MEDIA MARKETING STRATEGY.
63 of people aged 18-34 are watching live-
streaming content regularly
Live videos hold users attention 10-20x longer
than pre-recorded
Live streaming industry has grown 99 between
April 2019 and April 2020
35 percent of marketers use live video
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• EPHEMERAL CONTENT / STORIES
• Stories are growing 15x faster than feeds
• Collective audience for Instagram, Facebook,
  WhatsApp is 1250 Million
• 62 of people show interest in a brand after
  seeing it in a story

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VIRTUAL REALITY

• Global virtual reality market is expected to
  increase to 57.4 million in 2021.
• There are 171 million active virtual reality
  users worldwide.
• 80of virtual reality users are looking for more
  social engagement.

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AUGMENTED REALITY
20.8 of social network users will use AR at
least once a month in 2021. Augmented reality spe
nding will reach 60 billion in 2021. 61 of peo
ple prefer to buy from sites offering AR technolo
gy
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SOCIAL COMMERCE
Social Commerce is on its way to becoming a
mainstream retail channel in competition with othe
r mediums like offline stores and e-commerce
websites.
60 of people say they discover new products
on Instagram
200 Million Instagrammer s visit at least one
business profile daily
30 of online shoppers say they are likely to
purchase social media
23.2 of B2B decision makers prefer to contact
suppliers via social media
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PURPOSE-DRIVEN CAMPAIGNS
According to a Twitter survey, 74 of the
respondents want brands to showcase acts of
kindness. 77 of the people feel more positively
about brands that display a supportive front
during a time of crisis. 86 of the people want
brands to support vulnerable members of the
society 88 of the respondents think more
support should be provided to front- line health
staff.
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INCLUSIVITY AND DIVERSITY
People prefer brands that are considerate and
passionate about the interests of their target
audience.
29 of the shoppers would switch to a brand more
suited and considerate about his/her
interests. It is really important to make sure
that your content on inclusivity is well
informed Your brands social presence must
reflect your audiences view on identity and
diversity
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AUTHENTICITY AND TRANSPARENCY

• If you want people to trust you, you have to
  be honest and transparent to them about the
  brand
• Engagement and transparency are the two main
  factors that account for a brand's ranking on
  social platforms.
• It is okay to make mistakes. Just own up to them
  through a heartfelt social media message
• It is crucial to have transparency and
  authenticity if you plan on increasing your
  brand engagement.

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AUDIENCES ENGAGEMENT
ON SOCIAL
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CONCLUSION
This presentation highlights on how to expand y
our dynamic social media strategy according to
the current trends. These latest social media
trends will help you build a stronger social
media presence and will also assist you in
expanding your product or brand image.Strategy
overview
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