What Is Multi-Channel Ecommerce?

1
What Is Multi-Channel Ecommerce?
For those of you who are new to selling
online or have been limiting yourself to
selling on just a single platform, the
phrase Multi-Channel Ecommerc e wont have
muc h meaning to youyet! The simplest way
to describe Multi- Channel Ecommerc e is
basically selling your things on more than
one online platform. So if youre
selling some things on eBay and you then
start selling on Etsy youre essentially
Mult- Channel selling.
Who Is Multi-Channel Ecommerce For?
Multi-Channel Ecommerc e can be for
absolutely anyone who would like to
sell online. With the vast amount of
online selling platforms available today the
only way to make sure what youre
selling gets as muc h attention as it
needs is to list it on as many
platforms as you can. Is Multi-Channel
Ecommerce Difficult? The hardest part is
getting started. Once you have created
accounts on your desired selling platforms
you should be good to go. Different
selling platforms will have different rules,
regulations and policies on what you can
sell. Getting your head around it all can
2
sometimes be a bit tricky. There is also
the question of which platforms to pick
from and that could come down to what
youre trying to sell.
How can I decide which Ecommerce right for me?
platform is
When youre trying to decide which
platforms to start your Multi-Channel
Ecommerc e journey on you really need to
weigh up the options to see whats
best for you. Your options usually
breakdown into two different types of
solutions, Shopping Ca rts or Marketplaces.
Dont worry if youre confused, well go
into a bit more detail into what the
difference between them is. Shopping Carts vs
Marketplaces An easy way to differentiate
between a shopping cart and a marketplac e
is to think of it like this. A shopping
cart is your own store. Only selling your
products and under your terms (for the
most part anyway!) Meanwhile a marketplac
e is a store that lets other people sell
their products through them (usually
with stricter rules). Both types of
platforms have their advantages, for
example when youre selling your
product on a large marketplac e the
buyer might feel a sense of added security
about buying from a seller theyve not
heard of previously. The biggest online
Marketplaces Amazon
3

• The largest online marketplac e
  meaning potentially millions of
  potentially have interest in what youre
  selling.
• Offers a more traditional buying experience
  with fixed prices
• You can sell almost anything on Amazon
• 25 Monthly sellers fee (before VAT)
  other potential expenses

users
that
could

• Chec k it out if youre interested in signing
  up.
• Etsy
• Caters specifically to Unique Handmade,
  Vintage or Niche items
• Users here are specifically interested in
  unique products
• Etsy support is very well thought of among
  its user base
• 0.15p Listing fee
• 5 Transaction fee
• 4 0.20 Payment processing fee
• If youre interested in vintage or handmade
  items c hec k out Etsy.
• Ebay
• The second largest online marketplac e with
  millions of users every day
• Offers action styled selling, allowing
  buyers to bid on products
• Offers sellers a protection scheme for
  a fee to help avoid issues with
  fraudulent buyers
• 10 final value fee

• Allows users to build their own
  site instead marketplac e
• Enables users to build a brand for their
  products
• 42 of all websites are built on
  WooCommerc e
• ?

of listing products on an existing
Can prove difficult to set up for
inexperienced users
4

• You have to pay for for own hosting
  (prices very 5 100 and you usually get
  what you pay for)
• You have to pay for your own domain
• See what WooCommerc e c an offer you
• Shopify
• Similar to WooCommerc e in allowing user
  to build their own site
• Praised for their simplistic style and ease
  of use
• More Expensive than WooCommerc e (Basic
  plan costs 22 monthly)
• ? 2.2 0.20 sales fee
• Chec k Out Shopify
• EKM
• Alternative to Shopify and WooCommerc e
• Unmatc hed level of account support,
  EKM team members will help users at
  any stage of their setup
• No transaction fees

5
free trial packages start from as low
as 15 a month giving you the chance to
take your online selling experience to the
next level.
Contact Us Contact Person - Richard Dunne
Designation - Co-Founder Address - 90
Seaward St, Kinning Park City - Glasgow Zip
- G41 1HJ Country - United Kingdom Website
- https//onepatc h.c om/ Ph No - 44 141
468 8370 Mail - hello_at_onepatc h.c o.uk