Brand Strategy - Everything you need to know - PowerPoint PPT Presentation

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Brand Strategy - Everything you need to know

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Every small business or start-up needs branding. These are the nine important elements for developing a great brand strategy. – PowerPoint PPT presentation

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Title: Brand Strategy - Everything you need to know


1
Brand Strategy - Everything you need to know
  • Brandingby8

2
  • What is brand strategy?
  • A brand strategy can be referred to as a
    long-term plan for the growth of a popular brand
    in order to achieve particular goals.

3
Elements of a brand strategy
  • Brand Purpose
  • Brand Vision
  • Brand Values
  • Target Audience
  • Market Analysis
  • Awareness Goals
  • Brand Personality
  • Brand Voice
  • Brand Tagline

4
  • Brand Purpose
  • Finding your brand purpose is the most important
    element for developing an effective brand
    strategy. It's crucial to figure out why you're
    doing what you're doing.

5
  • 2. Brand Vision
  • Have a clear vision of what you want to
    accomplish. It will help you to determine your
    goals for growth and this will have a direct
    impact on your business decisions.

6
  • 3. Brand Values
  • You must identify your core values and create a
    culture and driving force for what you want to
    stand for in the world.

7
  • 4. Target Audience
  • You must have a thorough understanding of your
    target audience in order to have relevant
    solutions to their issues and needs.

8
  • 5. Market Analysis
  • Market analysis plays an important role in
    positioning your brand among your competitors.

9
  • 6. Awareness Goals
  • The purpose of this element is to determine how
    you'll raise awareness of your brand so that your
    target audience can discover your brand.

10
  • 7. Brand Personality
  • It is very important to humanize your brand to
    build a relationship with your customers.

11
  • 8. Brand Voice
  • Once you've figured out your brand's personality,
    the next move is to give it a tone of voice that
    matches it.

12
  • 9. Brand Tagline
  • It is important to choose a tagline that conveys
    the brand's message and represents brand
    positioning.

13
  • Every small business or start-up needs branding.
    These are the nine important elements for
    developing a great brand strategy.
  • Looking for the best Branding Agency in Dubai?
    Brandingby8 is one of the best branding agencies
    in Dubai with a team of experts to develop an
    effective brand strategy. Check out our
    websitehttps//www.brandingby8.com/

14
Contact Us
  • Latifa Towers
  • 34th Floor, Office 3401
  • Sheikh Zayed Road, Dubai
  • Visithttps//www.brandingby8.com/
  • Email info_at_element8.ae
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