Decoding the True Potential of Visual Data with Image Recognition Services

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Decoding the True Potential of Visual Data with
Image Recognition Services
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Table of Contents
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Introduction
Image Recognition for Machine Learning Use Cases
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• Product Discoverability with Visual Search
• Face Recognition on Social Media
• Stock Imagery Websites
• Creative Campaigns and Marketing
• Augmented Reality Gaming and applications

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Conclusion
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Introduction
Image recognition Services technology has
transformed the way visual data is pooled and
processed. Faster detection of objects in
real-time with assured accuracy, impressive face
recognition mechanics, and improved augmented
realityall are made possible with image
recognition, powered by machine learning.
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Image Recognition for Machine Learning Use
Cases

• Product Discoverability with Visual Search
• Face Recognition on Social Media
• Stock Imagery Websites
• Creative Campaigns and Marketing
• Augmented Reality Gaming and applications

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Product Discoverability with Visual Search
Online retailers dealing in verticals such as
fashion, home décor, furniture, etc. can
implement image-based search feature in their
applications and software systems. It offers
product recommendation based on actual
similarity, increases the conversion rate, and
decreases shopping cart abandonment.
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Face Recognition on Social Media
Though face recognition is a sensitive ground,
yet it is integrated by platforms such as Face
book, Instagram, Snap chat, etc. to improve
users experience. Objects and scenes in the
photo uploaded are recognized way before the user
enters description.
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Stock Imagery Websites
Image recognition speeds up millions of searches
on various stock websites daily. Content
contributors have to tag large volumes of visual
material with proper keywords for indexing
otherwise, it cannot be discovered by buyers.
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Creative Campaigns and Interactive Marketing
Advertising and marketing agencies are exploring
the possibilities of image recognition for
interactive and creative campaigns. For example,
useful data from an image posted by the user can
be gauged out using OCR.
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Augmented Reality Gaming and Applications
The gaming arena strategically combines augmented
reality with image recognition Services to their
advantage. Developers use this to create
real-life gaming characters and environments. It
holds the key to generating new experiences and
user interfaces.
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Conclusion
Image recognition clubbed with machine learning
holds the potential to transform businesses.
Engaging professional services enables them to
expand paradigms by harnessing the true potential
of visual data and making most of it.
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//www.damcogroup.com/image-annotation-services
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