Major Benefits of PIM in eCommerce

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• More and more business people come to us seeking
  improvement in their internal processes around
  Product Information Management Systems and to
  discover a way to provide steadier PIM in
  eCommerce to end customers.
• In this article, well cover the following
  aspects related to PIM
• What is Product Information Management (PIM)?
• When do you need to implement a Product
  Information Management solution?
• What are the pros of Product Information
  Management?
• How to integrate PIM with Shopware store?
• Why should you consider iCreative Technologies as
  your Product Information Management Solution
  partner?
• WHAT IS PRODUCT INFORMATION MANAGEMENT?
• PIM stands for Product Information Management,
  or center management of product information
  required for several external and internal
  channels, like online stores, printed catalogs,
  ERP systems, and more. PIM systems support the
  entire process of creation, planning, enrichment,
  and the release of product information in all
  important channels.

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• HOW DOES A PIM SYSTEM Adjust INTO THE MANAGEMENT
  OF YOUR PRODUCT INFORMATION DATA? With an
  undivided list of eCommerce systems in existence,
  it can be tough to know where PIM fits in,
  understanding the purpose of product information
  data is the solution to your digital future.
• Lets explore the discrepancy between multiple
  tools and systems related to your product
  information. Heres what well be looking at
• ERP - Enterprise Resource Planning
• DAM - Digital Asset Management
• PDM - Product Data Management
• PIM - Product Information Management

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• WHEN SHOULD YOU CONSIDER A PIM SYSTEM?
• If you have complicated product information set
  up with thousands of products and/or attributes
  and require tremendous manpower to organize the
  advancement and quality of it.
• If you want to expedite up the launch of new
  products to the market. 
• If you sell globally and want to process various
  products in different languages and/or markets. 
• If you want to improve your customer experience,
  decrease customer complaints, have fewer product
  returns and exchange of products. 
• If you want to provide tremendous quality product
  information and avoid differences between
  channels. 
• If you want to sustain brand awareness and
  richness along with several channels and
  promotions. 
• If you want to handle various sales channels and
  choose which products will be released in each
  channel. 
• If you want to enhance governance and compliance
  methods and comply with the relevant regulations
  in every country.

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• THE MAIN ADVANTAGES OF USING A PIM SYSTEM
• A Product Information Management system offers
• A single point of storage for all of your product
  information, which you can use across various
  platforms, point of sales, mobile applications,
  and any other system within your infrastructure.
• A good integration that will update your
  eCommerce platform with product data, with the
  added gratuity of freeing up your eCommerce
  platforms resources. 
• A great benefit to an omnichannel merchant that
  sells products with several types of data
  (specifications like sizes, technical details,
  colors, etc). 
• A more user-friendly environment than a standard
  eCommerce platform can provide for content
  management teams. 
• The opportunity to enter product data within your
  PIM system only once you dont have to redo the
  process with your other systems, as every
  platform in your infrastructure will use the
  related information.

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• WHO BENEFITS FROM USING A PIM SYSTEM? 
• Of course, your whole organization will benefit
  from adding a PIM, but there are a few
  departments and particular employees that will
  see the important effects of a PIM system
• Sales teams that require both specific and
  updated product data at all times.
• Ecommerce managers need to provide the most
  advanced content updates and assure a uniform and
  quality UX all while improving conversion rates.
• Marketing teams that require building and
  transforming campaigns across various channels.
• Your potential customers, who can purchase,
  knowing that they are receiving modernized and
  descriptive product information for your brand.
• WHAT TYPES OF COMPANIES SHOULD Go For a PIM
  SYSTEM? 
• Companies of varying sizes can avail different
  benefits from using a Product Information
  Management system. iCreative Technologies has
  integrated several PIM systems into different
  businesses. Your company will see the perks of a
  PIM system if you are trying the following
  activities or have these features 

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• Manages complex product content and
  relationships.
• Has a huge number of SKUs.
• Sells products through various channels.
• Requires detailed product information for use by
  multiple teams.
• Collects data from various suppliers.
• Conflicts with an excess of manual tasks.
• Increases or updates product offerings multiple
  times a year.
• WHAT CAN YOU DO WITH A PIM?
• Your employees will use the PIM system for the
  following tasks
• Both centralize and sanitize product data.
• Improve product descriptions and specifications.
• Link documents, images, and media to products.
• Track progress and product completion.
• Categorize products and data.
• Manage connections between products.

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• Create and print product sheets.
• Manage and provide data for sales channels.
• Build custom product feeds.
• PIM AND SHOPWARE COMMERCE INTEGRATION
• Making Shopware work with PIM requires
  additional effort and investment, but it will
  give retailers versatility and usability of data
  across various platforms. Installing a PIM
  solution is essentially an integration and a
  process plan more accurately, its a specialized
  integration that must operate in a particular way
  and to promote efficient workflows.

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The most challenging phase of integration is to
assure that the data in the PIM system not only
seems good but is structured in a way that makes
it simple to pluck and that its available and
simply manageable in the target systems. When it
comes to target systems, though, there is
perpetually a problem with addressing the data to
the system properly, as the data structure is not
intended to fill out the least requirements the
system imposes. For instance, a PIM system would
not know what configuration properties are and
how to tweak them. Thats why an expert
integration is required to secure the best
communication between a PIM system and target
systems. At iCreative Technologies, we have
extensive expertise in integrating the Product
Information Management Systems with your
eCommerce platform. Our expert teams deploy
integrations beyond industries in both the B2B
and B2C arenas. Weve Certified Shopware
Developers who have hands-on experience in
Shopware. We have more than 3 years of experience
in delivering quality Shopware development
services. For more details, get in touch with
our team now.
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