Sales Portal: A Modern Approach to Organize Sales Content Distribution

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Sales Portal A Modern Approach to Organize
Sales Content Distribution
Sales and marketing both are equally challenging.
Marketing creates an interest for goods
services and generates a lead, whereas the
salespeople convert those leads into customers.
Be it a retailer, distributor, or a corporate
company selling their services, sales is a
critical department. When dealing with sales,
there are tonnes of data that you need to store.
You need to have every sales-related content on
your hand from sales presentations,
product descriptions to videos and FAQs. So
whats the solution? The sales portal is the
answer. This isnt that new, any portal
development company will help you in creating
one. But before that lets learn a little bit
more about the sales portal and how it provides
a modern approach to sales content distribution.
What is a Sales Portal?
The sales portal will act as a platform, where
you can store all the sales-related content.
This will help your sales executive to represent
the right content with ease according to
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the situation. Along with that, it stores all the
necessary activities and analytics for the
decision-making process. And also, you can
customize it with the features you want for your
sales portal, like voice messaging or other
interactive messaging settings.
What are the Few Sales Portal Software Examples?
This questions answer will help you put a step
forward in the decision regarding the sales
portal development. It gets easier when you know
what you are going to get or see. Sales portals
can differ from simple to complex integration as
per your companys size and requirements.
Lets see a few examples of sales portal, or the
ones that you can use as the sales portal
1 Google Drive or Dropbox (File sharing
platform) 2 Pardot, Eloqua, or Marketo
(Marketing automation platform) 3 WordPress
(Content management system or Website back-ends)
4 SalesLoft, Whatfix, or Seismic (Sales
enablement software) 5 Custom built sales
portal (as per your requirements) FYI If you
want to have a secured and owned sales portal,
then go with the 5th point A custom-built
platform. The question is who will help you
out? Well, you only have to contact one of the
best companies providing web portal development
services.
What are the Key Features of a Sales Portal
Software?
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Here we have mentioned three key features that
will make your sales portal software a
tremendous success. Along with that, it will also
make the processing easy for your customers.
Lets see the 3 most relevant features that you
must consider while planning the portal
Document management
The first and foremost feature should be related
to document management always. Why? Because they
are the basic need of any sales call or you can
say initiative. From product descriptions, white
papers, to case studies, you will have to update
them regularly. So, having a feature document
management will help you a lot.
Personalized content
Personalized content will make it easy for you to
negotiate and close the deal. Confused? Make
different sections or pages according to the
customer roles or the product services. This
way, it will be easier for you to negotiate or
explain to the customer as per their perspective.
Also, it will help visitors to locate the
products or services.
Sales and marketing tools
Last but not least is the integration of sales
and marketing tools. Always stay in the current
scenario of an ever-changing world. Imagine
getting on a page and finding the old
traditional way of connecting to the customer.
Wont that be a waste? So, integrate the right
sales tools like POS, shopping cart, etc. As for
marketing, add the price kits, branding
guidelines, and others.
Benefits of Having Sales Portal
You have read about the key features to have, but
what about the benefits. They are plentiful.
However, we will see the best of them. Lets go
Relevant and Organized Sales Content
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With the help of a sales portal, you will always
have the relevant documentation of product
descriptions, case studies, FAQs, and white
papers organized well. Not just that, you will
have the updated versions of it on your hand.
Quicker Conversion
Once you have all the needed information at the
one-click reach, the chances of lead conversion
increase. How? You can talk to a prospect with
the information ready on your screen, explain
them, and thats it.
Affordable and Expandable Portal
If you have a business growing at the perfect
pace, the sales portal is all you need. It is an
affordable option that fulfills all your needs.
Not only that, it is expandable. So, the problem
of storing additional data will not be a
hindrance.
How much time will it take to build a sales
portal?
Building a sales software needs close supervision
to achieve your every requirement without any
issues. So, ultimately it all depends on the
features you want and the functioning of website
portal development. Contact Perception System for
an accurate and earnest answer.
Conclusion
As your company grows, so does the sales work.
And we all know after a certain point, the
manual process wont help. Instead, it will get
daunting. So, before it wears out employees, and
yourself get your sales portal developed with the
help of Perception System a strategic web
development company.
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Reference Link https//www.perceptionsystem.com/
blog/sales-portal-a-modern-approach-to-organize-sa
les-co ntent-distribution/