What Is Technical SEO? 10 Technical Aspects Everyone Should Know

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What Is Technical SEO? 10 Technical Aspects
Everyone Should Know
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Technical SEO is important in the process of SEO.
If there are any problems associated with
Technical SEO, you wont be able to attain the
desired results no matter how much SEO effort
you put in. Therefore, you must understand and
know what Technical SEO is, as well as how to use
it, to improve your website. What is Technical
SEO? Technical SEO is the process to optimize a
website for its indexing and crawling phase.
Using technical SEO, one can enable search
engines to crawl, access, index and interpret a
website without any issues. The main objective
of technical SEO is to improve website
infrastructure. It is known as technical
because this SEO process is all about website
infrastructure and has nothing to do with website
content or its promotion. If you want to rank
your website high in Google search engine then
you should choose best Seo Company in
Shimla which will help you in all your websites
seo need.
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10 Technical Aspects of SEO that Everyone Should
Know- 1. Identify Crawl Errors
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The very first thing you need to do is to run a
crawl report on a website or conduct a site
audit. This will give you all the information
about any crawl errors on your website. This will
also help you check any missing H1/H2 tags,
duplicate content and low page speed. Using
several tools, you can easily automate the site
audits and work on errors shown on the crawl
report. You must do this task every month to
ensure your website is free from errors and is
well-optimized. 2. Check HTTPS Status Codes It
is important to switch to HTTPS because search
engines wont be able to access your website if
you only have HTTP URLs. According to a study by
SEMrush, HTTPS URLs have a strong ranking factor
and help rank your site higher. 3. Check XML
Sitemap Status The XML sitemap is a map for the
Google search engine, as well as other search
engine crawlers. It helps search engine crawlers
to find different website pages while ranking
them accordingly.
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• To ensure that your XML sitemap status is
  up-to-date, you need to meet certain guidelines,
  such as
• Ensure it follows all the XML sitemap protocol
• Ensure the sitemap has been formatted in an XML
  document
• Update all website pages in the sitemap
• After checking all these things, you also need to
  ensure that you submit the XML sitemap of your
  website pages to Google using the tool called
  Google Search Console Sitemaps. You may even
  insert the sitemap (i.e. http//example.com/sitema
  p_location.xml) within your robots.txt file.
• 4. Check the Loading Time
• Website loading time is another important
  technical SEO aspect to consider. As per the
  technical SEO error report by SEMrush, more than
  23 of website pages have a slow loading time.

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The website loading time is all about user
experience and hence, may affect certain metrics
used by search engines for ranking like time on
page and bounce rate.
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For finding your website load time, you need to
use the tool Googles PageSpeed Insights. You
have to enter your website URL into this tool and
leave the rest on Google. Ideally, the website
page loading time must be less than three
seconds. If it is more for desktop or mobile, you
need to tweak certain elements of your website to
reduce the loading time for better ranking. 5.
Make Sure the Website is Mobile-Friendly
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• The website must be mobile-friendly for a better
  technical SEO metric and higher search engine
  rankings. It is easy to check using Googles
  Mobile-Friendly Test. All you need to do is enter
  your website and get all the insights on its
  mobile status.
• You may even submit the results on Google to let
  the search engine know how a website performs.
• Some mobile-friendly solutions are
• Use Accelerated Mobile Pages (AMP)
• Embed YouTube videos
• Increase font size
• Compress images
• 6. Keyword Cannibalization Audit
• Keyword cannibalization can lead to confusion in
  certain search engines. For instance, if two
  pages are in keyword competition, Google itself
  decides which the best page is. One of the common
  pitfalls of keyword cannibalization is to
  optimize the subpage and home page for the same
  keywords. This is common in local SEO.

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So, you need to use the report for Google Search
Consoles Performance to see pages that compete
for the same keywords. You can use the filter for
seeing which particular pages have similar
keywords in the URL or simply search using
keywords to see the number of pages ranking for
the same keywords. To prevent keyword
cannibalization, you can consolidate some of
these pages. 7. See the Sites robots.txt
File
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If all your website pages are not indexed, you
need to look for the robots.txt file. Sometimes
site owners may unknowingly block a few website
pages from the search engine crawling. Therefore,
robots/txt file auditing is crucial. Whenever
you check the robots.txt file, you need to look
for Disallow / It will inform search engines
to avoid crawling a page on a website. So, make
sure no website page is accidentally disallowed
within the robots.txt file. 8. Conduct Google
Site Search You have to search type
siteyourwebsite.com on Google to check how the
search engine is indexing your website. This will
show you all the pages that are indexed by
Google. If your website is not on the top of the
ranking list, you may be Google penalized, or
maybe your site is being blocked from getting
indexed. So, you need to fix the issue ASAP. 9.
Look for Duplicate Metadata
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Even the technical faux pas is common in SEO,
especially for e-commerce websites and sites with
hundreds or thousands of pages. There are around
54 of websites with duplicate metadata (or Meta
descriptions) and 63 with missing or no Meta
descriptions. The duplicate Meta descriptions
are formed when the same products have copied
content on the Meta descriptions. But with a
detailed crawl report or SEO audit, you can know
about such issues with Meta description. 10.
Meta Description Length When you check the Meta
descriptions for the errors of duplicate content,
you can even optimize them with the correct
length. It is not an important ranking factor,
but still a technical SEO aspect to improve your
SERPs. The Meta description length must be 160
characters to 320 characters. It also enables you
to add a few keywords, location and other key
elements in the Meta description.
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Conclusion With these technical SEO aspects,
you can easily get to know about any errors on
your website. This helps let you improve your
website ranking and avoid any errors that may be
stopping your site from getting a higher ranking
on search engines. Article Resource-https//www.
eligocs.com/technical-seo/what-is-technical-seo/