Improving customer experience with eCommerce testing

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Improving customer experience with eCommerce
testing
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Improving customer experience with eCommerce
testing
The Covid-19 pandemic has changed the way we do
business. It has brought the digital eCommerce to
centerstage, driving shoppers to buy products
online like never before. According to the
latest Digital Commerce 360 analysis, Consumers
spent 861.12 billion online with U.S. retailers
in 2020, up 44.0 from 598.02 billion in 2019.
Online spending represented 21.3 of total retail
sales last year, compared with 15.8 the year
prior. The pandemic has not only fortified
irrevocable changes in shopping behavior but also
made a strong move towards eCommerce which is expe
cted to proliferate further in the post pandemic
world. The role of eCommerce in customer
experience  The inception of e-commerce sites
dates more than a couple of decades back and it
has certainly evolved over the years. Today,
literally everything comes to your doorstep at a
click of a button. To stay ahead in this
competitive world, it is pivotal to provide a
seamless experience to customers and this is
possible with eCommerce testing. While the
pandemic has pushed the eCommerce industry to its
golden era, enterprises are reconnoitering various
measures to delight their customers and stay
ahead in the competition.
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Improving customer experience with eCommerce
testing
Securing your eCommerce site against cyber
attacks  Failing to secure your eCommerce site
will have rigorous effects on its business.
Statistics say that small businesses who suffered
with cyber-attacks did not last for more than 6
months. The major threats to the eCommerce
industry include phishing attacks,
credit card fraud, cross site scripting, bad
bots, Distributed Denial of Service (DDoS)
attacks, and SQL Injection. While these security
concerns certainly prove costly to businesses, it
is imperative that they adhere to some best
security practices and imbibe an
efficient security penetration testing
framework. While security is of paramount
importance for businesses to stay in the race, it
is vital to put a check on all facets of
eCommerce testing to improve customer
experience and increase return on investment
(ROI). Improve customer experience and increase
ROI  Investing in customer experience brings in a
strong ROI and builds a powerful lifeline
between the company and its customers. Todays
digital initiatives warrant companies to expand
their wings and innovate. Any lag in nurturing
these initiatives will prove costly in attaining
business goals.

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Improving customer experience with eCommerce
testing

Cignitis experience in Retail and
eCommerce testing has enabled multi-channel
retailers transform their businesses through a
quality-optimized, results-driven strategy,
leveraging an unbiased quality engineering
approach, customized retail testing frameworks
solutions, and a strong domain expertise. Our com
pelling retail solutions enable businesses to
align better with their end-user needs. From Food
to Fashion to eCommerce, Cigniti has worked with
top players in the industry on Digital Quality
Engineering for the Retail Industry. Cignitis eC
ommerce Testing Center of Excellence provides
validation services for product
 product category validation, checkoutand payment
s validation, interfaces validation, data validati
on, performance validation, and
security validation. If you are looking
at improving your customer experience with
eCommerce testing, talk to our Retail eCommerce
testing experts. Read Full Blog at
https//www.cigniti.com/blog/customer-experience-
ecommerce-testing
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