Important SEO KPIs You Must Track | Marketing Tiki

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Important SEO KPIs You Must Track
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• Do you want to learn about the most critical,
  must-track SEO KPIs? Well, youve come to the
  right place!
• Imagine investing in a visually appealing website
  with high-quality content that suits the needs of
  your target audience, product descriptions that
  appeal to your buyer personas, and top-tier SEO
  efforts to boost organic search. How will you
  measure the success of your efforts and
  demonstrate their value in a tangible manner?
• The answer lies in tracking key performance
  indicators or KPIs!

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KPIs are objective metrics that can help you
measure the success of your SEO efforts.
Analyzing the KPIs of your SEO strategy can help
you fine-tune your efforts for effective positive
results. So, if youre wondering how to track
SEO performance, take a look at the following
KPIs for SEO success!
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4 Critical SEO KPIs You Must Track
Here are four vital SEO KPIs that you should be
tracking to measure the success of your SEO
efforts
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• Organic Sessions
• Organic sessions essentially entail an earned
  visit to your website from search engines, the
  actions taken by the user during their visit, and
  the exit of the said user from your website. If a
  user idles, their session is timed out after 30
  minutes of inactivity. You can measure organic
  traffic directly in Google Analytics or use a
  refined tool to cross-reference it with other
  data points.
• Growth in organic sessions or traffic is an
  essential SEO metric or KPI as it is your
  ultimate objective. If you want to boost the
  number of organic sessions on your website,
  create more relevant, credible content, titles,
  meta details, and CTAs. Also, focus on both
  off-page and on-page SEO and local SEO to boost
  your organic visits.

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2. Leads and Conversions Once a user lands on
your website, you want to generate a lead and
convert them into a customer. A lead is
establishing contact with a potential customer,
such as a phone call, newsletter signup, live
chat session, registration for a service, etc.
You need to track your leads across various
dimensions, including demographics, mobile vs.
desktop conversions, based on webpages, etc. You
can also make improvements to your website based
on where people drop off in the conversion
process. Leads and conversions are crucial SEO
KPIs as they directly impact your businesss
principal objective growing your customer base
and increasing your sales. To boost your leads
and conversions, make sure your website is easy
to navigate, make your CTAS readable and
attractive, create an easy-to-move-through
conversion funnel, and generate credible,
valuable content.
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3. Keyword Ranking Keyword ranking tells you
where your chosen keywords rank in popular search
engines like Google or Bing. The higher your
website ranks for high-volume keywords, i.e.,
terms or phrases that people frequently search,
the better it is for your business. You can use a
reliable online tool to track keyword rankings.
You will understandably rank higher for some
specific keywords, such as your brand name or
long-tail, niche-specific, location-based
keywords. As for the other keywords you use in
your website content, they will be a part of a
long-term strategy to boost your visibility on
SERPs.
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Tracking your keyword ranking can help you
improve your website traffic, leads, and sales.
Make sure to keep an eye on your keyword ranking,
as a significant drop in it could hint at a
bigger issue with your website. Optimize your
on-page (high-quality content) and off-page
efforts (speed optimization and link building) to
improve your keyword ranking.
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4. Bounce Rate Bounce rate is an essential SEO
KPI that highlights the number of times when a
user loads your website and exits it without
performing any action. You can calculate it by
dividing the number of non-interactive sessions
by the total number of organic sessions. Always
judge your websites bounce rate by comparing it
with the average bounce rate in your
industry. Bounce rate is a revealing KPI as it
tells you if your webpages are satisfying a
users search intent. When a user bounces back to
the search result page from your webpage, it
indicates that your content didnt meet their
search query or intent, and they considered it to
be irrelevant. To ensure your bounce rate remains
low, create content that matches the keywords you
are using so that it ends up being relevant and
helpful to your visitors.
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Focus on the aforementioned SEO KPIs to measure
the success of your optimization campaigns and
efforts and see an increase in ROI, organic
visitors, and customer retention. Get in touch
with Marketing Tiki to keep track of your SEO
metrics and overall performance.
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THANK YOU
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