5 eCommerce Search Marketing Best Practices To Follow In 2021

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E-Commerce platforms like Shopify, WooCommerce,
and BigCommerce have provided people with an
opportunity to get a bigger audience and better
conversation than they used to get.
Thus, it is pretty much the most significant
thing for retailers right now. Though, success is
not guaranteed alone with brick-and-mortar
stores. There are plenty of eCommerce search
marketing practices to be followed, eCommerce
site search tools to be implemented, and many
more to make your online shop search engine work
better.
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• Do you wonder why all this is important? Lets
  run through a report entitled The Current State
  of E-Commerce Search
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• 16 of eCommerce websites dont search by product
  or model number, though these details are often
  available on the product page.
• 75 of websites require users to search using the
  same Jargon that the website uses in its
  database.
• Symbolic and abbreviation-based searches are not
  supported by 60 of eCommerce websites.

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These stats clearly show that the future of
eCommerce is nowhere without simplifying the
customer experience. And thats the reason why
companies like Amazon, JD.com, eBay, and Flipkart
have eyes on the latest technologies like AI and
Machine Learning to simplify the user experience.
Well, you can achieve 50 efficiency in this only
by improving your site search, and heres how to
do that.
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• Focus On The Search Bar68 of shoppers will
  visit your website, look for nothing but the
  search bar. Todays customers dont consider
  shopping as their pastime, they will come with a
  product, type in the search bar, add to cart, and
  purchase. Thats the whole trip, but the search
  bar' itself is the start of the journey.Thus it
  makes sense to invest in a feature-rich online
  shop search engine that comes with at least easy
  navigation and clean product description
  features.
• Filter The Result PageYour websites search
  engine result page will decide whether a user
  leaves or clicks to process. With advanced
  eCommerce site search tools, you can (and must)
  customize your store with what your audience is
  looking for.Using analytics, you can identify
  the best-performing search terms and can
  categorize your product accordingly.

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• Manage Long Tail Semantic KeywordThe best
  eCommerce Search Marketing practices emphasize
  the management of Long Tail Semantic keywords on
  the eCommerce website. The customers might not
  have memorized your jargon-kinda product name,
  thus, they will try searching with the nearby
  term theyve in their mind.Remember, shoppers
  will always search with their knowledge thus,
  you better implement long tail, symbolic and
  synonymous searches on your online shop search
  engine.
• Implement Intelligence AutocompleteThere is no
  better search time saver than autocomplete, and
  it is getting smarter with todays technologies
  like AI Machine Learning. Smart searches with
  autocomplete features are 6X more likely to
  convert users than those who dont have this
  feature yet. It is worth considering if you have
  thousands of products under the same category,
  name, or brand.

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• Include Smarter BreadcrumbsA few things like a
  search engine that displays unhelpful
  breadcrumbs, such as Home gt Brand gt Category
  gtYour Search Result, are more irritating. So,
  what is the best practice to implement here? Let
  the customers decide what they want to see and
  what they dont. After all, they have to decide,
  and forcing customers into a narrow search tunnel
  can ruin everything, including user experience
  and brand reputation.So, you see how an online
  shop search engine works toward your growth by
  simplifying the customer experience. Now, make
  sure you are investing in the right eCommerce
  site search tools that help you dish your product
  as per the users taste.

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