BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE

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Pune Mumbai London An ISO 90012008 Company
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BRANDING MISTAKES YOU CANT AFFORD TO MAKE
Pune Mumbai London An ISO 90012008 Company
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Your brand is the set of perceptions people have
about your company. But branding is the set of
actions you take to cultivate that brand.
- Deanna deBara
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WHAT IS BRANDING?

• Branding, or brand building, isnt about creating
  a spectacular logo or website. A brand is much
  more than identity and visual artifacts. Branding
  is an extension of your corporate personality. It
  is an expression of your values and beliefs.
• It's a bridge to connect with customers and build
  strong relationships.
• Its a promise of value you make to all
  stakeholders.
• It's about utilising every opportunity to convey
  why customers should choose your brand over
  another.

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BRANDING AND MISCONCEPTIONS

• Branding is a blueprint for how you want the
  world to see your business or product. Hence,
  branding needs to encompass all forms of
  communication, cover all touch points - to make
  your brand top-of-mind and hopefully,
  first-in-choice.Unfortunately, branding is
  misunderstood.
• There are people who think it can be 'done' in
  a day Some think they dont need it at all
  There are startups who think theyre too small
  for branding Some think 'buying' a logo off
  some inexpensive website is all that's required
• As an experienced branding agency, Interics
  Designs has drawn up a list of the most common
  branding mistakes and misconceptions made by
  small, medium and even large enterprises.

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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
Branding is defining who or what your brand is,
marketing is making others aware of it.
FAILING TO UNDERSTAND 'BRANDING'
Equating branding with logo is another misnomer.
Logo or identity is an important brand asset,
but branding is more conceptual comprehensive.
Branding is not to be confused with marketing
although the two are closely related.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
NOT DEFINING YOUR BRAND STRATEGY
A brand strategy helps define business
objectives, understanding the landscape,
customer, competition and their strategic
positions, and then defining your own brand.
The best brand strategy is developed when the
client, strategist and designer work as partners.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
Branding begins with identifying and
understanding your target audience.
NOT CONNECTING WITH THE RIGHT AUDIENCE
Develop a buyer persona, then personalise design
and communication accordingly.
Whether youre a startup or a large corporation,
personalisation is more important than ever
before.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
NOT BEING CONSISTENT
A comprehensive brand guideline manual helps to
maintain consistency across channels and
collaterals.
It ensures that almost everything issued by your
enterprise - from business cards and ads to
uniforms, marketing collateral and social media
accounts - are all on-track and on-brand.
It's easy to be consistent in the obvious places
but forget about it in places/media that are used
less often.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
Today, especially with social media and the
internet, customers are quick to share their
feelings, both positive and negative.
The true test of a brand is when the brand
experience aligns with the brand promise.
MAKING PROMISES YOU CAN'T KEEP
It's essential to follow through with your brand
promise to build a strong, effective brand.
Breaking your brand promise hurts your customer's
trust and negatively impacts your reputation.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
Strategy based on extensive competitor research
and consumer understanding will help you find a
niche or unique proposition.
You need positioning, good design and messaging
that makes you stand out, not blend in.
FAILING TO DIFFERENTIATE YOUR BRAND
Playing it safe means there will be nothing
interesting or unusual about your brand being
too edgy can sometimes be a disaster.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
FAILING TO PROVIDE GREAT BRAND EXPERIENCE
A negative brand experience will repel
customers, through word of mouth, keep others
away too.
It's not only about your product but also your
packaging design, website experience, in-store
experience, interaction with your staff, etc.
Brand experience is the experience your customer
has when he/she comes in contact with your brand.
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MOST COMMON BRANDING MISTAKES MISCONCEPTIONS
It's rare to find an entrepreneur with sound
understanding and skills of psychology, strategy
planning, graphic design, copywriting et al.
Always think of hiring a professional team that
works in sync to design and develop effective
branding.
AVOIDING PROFESSIONAL HELP
Branding is more complex and multi-dimensional
than it may seem.
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BRANDING, THE IN-BRANDS WAY

• Interics is a leading Interdisciplinary Design
  Consultancy offering holistic and integrated
  solutions, for strong and Sustainable Brand
  Building.
• Top advertising agency and brand identity
  creation agency, offering brand positioning
  strategy, retail brand identity and brand
  positioning services.
• IN-BRANDS specialises in anticipating changing
  business, market and customer needs for
  developing Future-ready Brands that set new
  benchmarks and generate a high resonance with
  audiences while ensuring integrity and
  scalability across diverse platforms.

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INTEGRATED BRANDING, WITH IN-BRANDS

• Our Integrated Branding Program transcends
  design, to set new brand benchmarks for Indian
  market leaders and conglomerates.
• We collaborate with top management to harness the
  big picture by understanding what the company
  believes in, its challenges, and where it wants
  to go.
• With extensive research to derive market,
  competition and customer insights, we develop a
  comprehensive strategy that would help unleash
  the Brands true potential.
• As an experienced Top Branding agency, we offer
  comprehensive services that include corporate
  identity program, brand launch strategy,
  packaging design, and a complete branding and
  communication package for new product launch.

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To build and promote your brand with strategic
thinking, creativity and assured results,
CONTACT US.

• 91 8744819236

www.intericsdesigns.com