What is SEO And How Does It Works?

1
What is SEO And How Does It Works?

• In this blog, you will learn about how Google
  ranks the website, types of SEO, and SEO
  techniques to improve your ranking. Before
  reading about SEO in detail, lets dive into how
  SEO works.

2
Search Engine Optimization

• SEO stands for search engine optimization, which
  suggests that you simply are taking steps to
  increase the quality and amount of traffic to
  your site through organic search engine results.
  In short, it is the process of improving your
  website to increase its visibility when people
  look for products or services associated with
  your business in Bing, Google, and other search
  engines. 
• In this blog, you will learn about how Google
  ranks the website, types of SEO, and SEO
  techniques to improve your ranking. Before
  reading about SEO in detail, lets dive into how
  SEO works-  

3
How SEO Works Exactly?  

• Search engines use bots to crawl pages on the
  web, be it Google, Bing, Yahoo etc. and collects
  all the data and information and puts them in an
  index. Next, algorithms analyze pages in the
  index and set them according to their priority on
  the search engine results page. For example If
  someone is looking for the best SEO services in
  Melbourne, they will get the results according to
  their query. This is how a search engine works.
  If you want to rank higher in search results,
  keep reading and learn about the types of SEO. 

4
What Are The Types Of SEO?

• In this digital era, search engine optimization
  (SEO) can be done in two ways. One is on-page SEO
  and the other one is OFF Page SEO. Lets look at
  this in detail  

Title Tag - As the name says everything, the
Title tag is a header title element that is
displayed on the search engine results page. This
title tag talks about the short summary regarding
to your niche and is one of the most important
factors of on-page SEO. Make sure that your title
tag is under 50-60 characters because search
engine has limit to display characters.  Meta
Description - Again, Meta description is a part
of on-page SEO and its a brief description that
you have to write around 50-160 characters. It is
also displayed on search engine page results.
Keep one thing in your mind that your meta
description is attractive and clear. This type of
description gives users more understanding of
what your webpage is about. 
5

• URL Structure - URL stands for uniform resource
  locator. Always write SEO-friendly URLs as they
  can easily understand what the webpage is about.
  If the URL is poor, it will be a big issue in
  SEO, and will result in your website getting
  lower ranks.  
• Tip Try to make URL shorter with direct message
  so that users can quickly get information about
  your website page 
• Header Tags - The main role of header tags is to
  identify the headings and subheadings of your
  content. It starts with H1 to H6. H1 is the main
  title of your content and then H2 is the
  subheading of H1 and so on throughout your
  content. These tags make your content better and
  search engines can easily read your website
  headings. 
• Internal Link - These days internal linking is
  important because it helps to connect one page to
  another page, which means users can read the
  entire content and switch to another page that we
  have linked. Internal linking can be done in two
  ways One is when you link your website pages
  within to each other. This is called internal
  linking. The other one is when you link other
  websites on your page. This is known as external
  linking.  

6

• Keywords usage - As we already said, keywords
  are the main part for both ON-page and OFF-page
  SEO. For example If your website is about
  digital marketing and you used only one keyword
  i.e., digital marketing then the chances are
  low and your keyword cannot rank on the search
  engine results page. Always try to use related
  keywords and long tail keywords such as scope of
  digital marketing, types of digital marketing,
  digital marketing strategies, and much more.  
• Tip Avoid keyword stuffing 
• Sitemaps - Sitemaps help to organize websites
  for both users and search engines so that both
  can easily understand the structure of the
  website. Basically, sitemaps are of two types  
•         HTML sitemaps- This type of sitemap
  designed for humans to easily understand 
•         XML It is designed for crawlers 

7
OFF Page SEO 

• OFF Page SEO is another step to improve your
  website ranking on the search engine results
  page. It also helps to increase DA (Domain
  Authority), PA (Page Authority) of your website.
  Other benefits of OFF Page SEO are that you can
  increase traffic, page rank and brand awareness.
  So now, the question is what are the strategies
  for OFF Page SEO? Lets read this in detail
   Link Building  
• Link building is difficult and requires a lot of
  time and effort. The interesting thing about link
  building is that many people out there are doing
  it wrong. Choose our SEO services in
  Melbourne and bring your website rankings to the
  first page on search engines. 
• Tip Stop building backlinks from spammy
  websites.

8
Social Media 

• We all know social media is one of the best tools
  for brand awareness. When you share something on
  social media, it drives direct traffic to your
  website.  This strategy shows Google that you are
  gaining traffic from multiple sources. The more
  your content is shared on social media, the more
  chance that you will get backlinks, clicks,
  engagement, and more shares which helps to build
  domain authority. So always share high-quality
  content.

9
Content Marketing  

• With the help of content marketing, you can
  easily reach your target audience and attract
  them with valuable information. A lot of things
  are included in content marketing such as blog
  posts, guest blogging, surveys, reports, and many
  more. All these ways drive huge traffic to your
  website, improve your search engine ranking and
  generate new leads. Guest blogging offers
  multiple benefits like you will get a new
  audience directly to your website and the second
  thing is you will get a backlink from another
  website. In short, guest blogging helps to
  increase website traffic. 

10
Do you know SEO can be done in two ways? 

• Black hat and white hat SEO
• There are two types of SEO strategies, Black hat
  SEO and White hat SEO. So now the question is
  what is the difference between Black Hat SEO and
  White Hat SEO? Have a look  

11
Black Hat SEO White Hat SEO

• Black Hat SEO - Black Hat SEO means that you
  dont follow search engine guidelines and break
  all the rules. This type of SEO is risky. Black
  hat SEO is done using slimy tactics like keywords
  stuffing, buying links, duplicate content, etc.
  All these tactics work very fast and you might
  see huge traffic on your webpage, but all these
  things work for short term. If Google figures out
  what type of SEO method you are using, search
  engines will blacklist your website forever. 

White Hat SEO - White Hat SEO follows Googles
guidelines and improves user experience. This
type of SEO is a little bit slow but it
implements the right tactics that will pay you
for years to come. In short, the method is good
and gives you good results. 
12
Conclusion 

• I hope you get all information you were after
  here. One thing to keep in mind about SEO is that
  there are no shortcuts in this game. You need to
  do things the proper way. SEO takes time so have
  patience and update your content from time to
  time. Always publish new content to your website
  and show Google that you are doing a great job. 

13
Contact US
14
Our Social Profiles