10 powerful tips to know before starting a YouTube channel

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10 powerful tips to know before starting a
YouTube channel
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• YouTube is the most popular video-sharing
  platform and has more than 31 million channels.
• The sheer number of channels illustrates the
  intense competition in this field.
• Today, content creators constantly look for the
  best YouTube equipment, shooting location, and
  editing tools.
• Armed with all of these, they intend to create
  quality content that will keep the subscribers
  glued to the channel.

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Consistent Posting A look at some of the most
popular YouTube channels will reveal that all of
them are consistent with their posts. When you
launch a channel, you cannot afford to wait for
perfection in every single video. Doing the
Homework These days, you do not need a degree in
filmmaking to create professional-quality videos.
Do your homework and study content from
television and OTT platforms like Netflix or
Prime. Watching quality content will give you
lessons in lighting, production quality, camera
angles, etc. You can then incorporate these in
your YouTube videos and give a boost to your
video quality.
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Gearing Up

• No battle can be won unarmed, and video making is
  no exception to this. While you do not need the
  most advanced tools in your initial days, you do
  need a few basic pieces of types of equipment.
•  Get yourself a camcorder that has in-built
  stabilization, a 50 X optical zoom range, and a
  minimum of 1080p video resolution. Choose an APS
  C sensor with a maximum 1.6 crop factor.
•  If you want to skip the camcorder and use your
  smartphone, make sure that your phone is equipped
  with in-built stabilization, has low-light
  compatibility, and a minimum resolution of 13MB.
  We recommend that you use a device with storage
  of at least 128 GB.

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• Setting the Right Benchmark
• While consistency is an important aspect of your
  YouTube channel, you need to pay due attention to
  the video quality as well.
• To set the correct quality benchmark, you need to
  be ready to chop off the parts that compromise
  the quality of the video.
• Avoiding Overdoing It
• When you set out to create your YouTube channel,
  you should pay special attention to the fact that
  there should not be any over-editing.
• While 3D effects and contrast graphics help you
  illustrate a point, they may not be necessary for
  every video that you create.

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• Establishing a Pattern
• A YouTube channel will have multiple videos, and
  you must have some uniformity among your videos.
• The use of brand colors, logos, taglines, or a
  particular type of music will help establish a
  brand image. That way, when a viewer stumbles
  across one of your videos, they will relate it to
  the channel.
• It will boost your brand visibility and make your
  channel popular.
• Transcribing Your Video
• You must transcribe all the video content that
  you post on YouTube.
• Search engines do not index captions, and that is
  why the transcription boosts your online
  visibility. From the viewer's perspective, the
  transcriptions enable your video to reach users
  who have their devices on mute, are hearing
  impaired, or do not speak the language of the
  video.
• Studies establish that the addition of captions
  results in a 7.32 increase in the views of
  YouTube videos.

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• SEO Optimization of Video
• The addition of primary keywords to the video
  title and secondary keywords in the description
  gives a major boost to the online visibility of
  your video.
• Pay special attention to the description section,
  as this will help a potential viewer get a
  perspective about your video.
• You can further optimize your video by adding
  tags that categorize the videos and help in
  ensuring that it reaches the target audience.
• Adding Call-to-Actions (CTAs) and YouTube Cards
• CTAs and YouTube cards are powerful tools to
  direct your viewers into watching other relevant
  content. If your YouTube channel has videos that
  are related to each other, you can leverage CTAs
  at the end of the video to guide the user.
• With YouTube Analytics, you can identify points
  in your video where the viewers are the most
  likely to drop off. You can add YouTube cards at
  such points to direct the user into watching some
  other video from your channel.

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• Developing A Thick Skin
• As you are considering starting a YouTube
  channel, chances are that you already know of its
  perks. What no one tells you is that the platform
  is not filled with not just angels. A slight miss
  from your end will be amplified, and you should
  be ready to bear the brunt and face the
  criticism. You should be able to tell apart
  constructive criticism and pure trolling. You
  must develop a thick skin that will allow you to
  ignore the trolls.

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