Top 5 Ways to Create Memorable Brand Moments for Your Customers

1
Top 5 Ways to Create Memorable Brand Moments for
Your Customers
2
(No Transcript)
3

• Though some doubted it would ever get off the
  ground in the wake of the Covid-19 pandemic, the
  2020 Tokyo Olympics finally managed to happen,
  albeit a year later than originally scheduled.
  And as it always does, stories of athletes
  incredible triumphs, as well as some heart
  breaking disappointments, were all part of the
  event. Sporting events like the Olympics has
  taught us that a few inches, split seconds, and
  even being the slightest bit off your game can
  mean the difference between finding yourself on
  the medal podium or ending up with a long plane
  ride home.

4

• The same is true when it comes to brand building.
  In business, you can get so caught up in the big
  picture that youre incapable of seeing the
  nuances in your brand and how its engaging with
  customers on a smaller scale. Brands have been
  spending the majority of their marketing budget
  on big, wide catch nets like Facebook
  advertisements, billboards, direct mail
  campaigns, and retargeting ads. Which is a great
  strategy. But its only a piece of the puzzle,
  and one that is becoming increasingly antiquated
  in a consumer base that is looking to assign
  their allegiance to brands that go deeper in
  their efforts to personalize their customer
  experience, and create a memorable, satisfying
  engagement every time.

5

• In the past few years, theres been a shift in
  the way that we want to purchase, browse, and
  make informed buyer decisions. Today, smart
  companies are focusing their efforts on creating
  a holistic brand experience for their customers,
  something that goes beyond a simple business
  transaction and instead creates memorable brand
  moments that stick with your target audience.
  Becoming more than a preference in their lives
  but a staple is the goal. This is how an Oreo
  cookie goes from being just another snack item,
  to being the cookie that has starred in countless
  family memories over years.

6

• The Oreo brand has created a brandable
  experience, and its memorable. In fact, its
  become so popular to eat Oreos with milk, that it
  has become a night time ritual for many families,
  an after school How was your day? moment, a way
  that friends bond together at slumber parties,
  etc.
• The Oreo brand found a way to not only brand
  their sandwich cookie, but more importantly, they
  found a way to make a moment in someones life
  marketable. This is the key to the experience
  movement in marketing. How can you adopt this
  new trend into your own marketing strategy? The
  top 5 routes will help to Create Memorable Brand
  Moments for Your Customers

7
1.Make Sure Your Brand Is at The Heart of The
Experience

• When your brand becomes synonymous with a
  particular experience, you are actively using the
  experience movement to supercharge your product.
  Brands are always striving to be known as that
  one brand of chewing gum, or that must-have
  running shoe. But this can prove difficult when
  so many companies are all vying for the same type
  of attention.
• Begin by focusing on one thing your brand can do
  differently or do better.

8

• You can brand a moment and make it synonymous
  with your brand. For example, maybe your chewing
  gum isnt the BEST chewing gum, but it can be
  positioned as the one people pop in their mouth
  right before a big moment, like an interview, a
  date, the first kiss, etc. You can solidify that
  position by using stories and pictures that
  showcase how your gum played a role in that big
  moment.

9
2. Seize the Moment

• Lets use sports and Oreos one more time to
  describe a time where a brand was ready to
  capture a marketing moment opportunity in real
  time. During the historic power outage that
  occurred during the 2013 Super Bowl, Oreos smart
  and savvy social media team took advantage of
  both the outage and the fact that were likely one
  of the many snacks being served at Super Bowl
  parties and pushed out the Tweet below

10
(No Transcript)
11

• The message was retweeted over 18k times and went
  down as being one of the best examples of
  real-time moment marketing in the history of
  brands.
• While you may not always have a social media team
  on standby to react in real-time like this,
  demonstrating that youre in the moment with your
  customers is a great way to inspire an engagement
  that stays with people and gets shared with
  others. Know more please visit our blog here
  https//www.groupfio.com/the-experience-movement-t
  op-5-ways-to-create-memorable-brand-moments-for-yo
  ur-customers/