Why You Should Add SEO Services to Your Advertising Budget - PowerPoint PPT Presentation

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Why You Should Add SEO Services to Your Advertising Budget

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As much as every business owner would like it to be true, “if you build it, they will come,” does not apply to your online presence. That perspective is a common mistake, and it’s one that can set back a company’s efforts to reach its target audience or kickstart growth. A strong website is critical, and so is rich, useful content to fill that website—but if no one can find that site and its content, is it still useful? – PowerPoint PPT presentation

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Title: Why You Should Add SEO Services to Your Advertising Budget


1
Why You Should Add SEO Services to Your
Advertising Budget
2
  • As much as every business owner would like it to
    be true, if you build it, they will come, does
    not apply to your online presence. That
    perspective is a common mistake, and its one
    that can set back a companys efforts to reach
    its target audience or kickstart growth. A strong
    website is critical, and so is rich, useful
    content to fill that websitebut if no one can
    find that site and its content, is it still
    useful?
  • When your business constructs its advertising
    budget, you should strongly consider including
    services related to SEO, or search engine
    optimization. As you weigh how to spread the word
    about your brand in print, online advertising,
    and other formats, dont overlook the value of
    SEO services for Calgary businesses such as yours.

3
  • SEO Drives Traffic to Your Pages
  • One of the most essential reasons to incorporate
    SEO is also the simplest better SEO means more
    visitors. When a search engine such as Google
    ranks your page highly for quality and content,
    users searching for terms related to your
    business will find you before your competitors.
  • SEO Creates Conversion Opportunities
  • Attracting more visitors also means generating
    more chances to convert. With robust content and
    SEO, you can guide users directly to the top of
    your marketing funnel, capturing more qualified
    leads who may eventually convert into a sale or
    subscription. SEO makes your investment in
    content marketing more impactful.

4
  • SEO Gives Your Business Critical Customer Data
  • Modern SEO tools and analytics software give you
    amazing insights into consumer behaviour and how
    your audience interacts with your site. You may
    discover that your message reaches a market
    segment youd never considered beforeand that
    revelation could open the door to new sales
    opportunities and additional revenue. Dont leave
    valuable data on the table by overlooking
    analytics.

5
  • SEO Enhances Your Businesss Trustworthiness
  • When you search for a business to address a need
    in your personal life, think about the way that
    you interact with the results. Most users
    innately equate higher-ranked sources with a
    greater degree of trustworthiness. For businesses
    still building their image, a better ranking
    could mean making positive contributions to your
    branding.

6
  • Poor SEO Budgeting Is Its Own Concern
  • Just as good SEO can elevate your business on
    results pages, ineffective SEO can have the
    opposite impact. The most effective techniques
    for optimizing a site change all the time, and
    strategies that you might try on a do-it-yourself
    basis may not produce the results that you
    expect. Working with a team that understands the
    rules and limitations of SEO can help you avoid
    dropping your site further down the page.

7
  • Find Help From Experienced SEO Service Providers
    Today
  • As your business climbs the search engine results
    pages and builds out a valuable, content-rich
    online presence, you can track the results of
    your investment in real-time. What other
    advertising opportunity gives you such a simple
    way to see the outcome of your spend?
  • The first step to taking advantage of these
    benefits is developing a proven strategy for SEO
    in Calgary. At Digital Lion, our extensive
    experience with web design and SEO create the
    ideal solution for businesses of all shapes and
    sizes. Learn how we can help todayand discover
    what better optimization could mean for your
    business tomorrow.

8
  • Digital Lion is a design and digital marketing
    agency built with a purpose and passion to
    partner with its clients and provide first-class
    Web Development, Graphic Design, Logo Design,
    Online Marketing services, Custom Web Design, and
    SEO services in Calgary, the location of our
    head office, as well as in Edmonton and Ottawa,
    our secondary locations.
  • We work with clients across Canada, as well as
    worldwide, and are focused on being
    environmentally friendly and giving back to
    charities that we are passionate about. Whether
    you are looking for a web design or a graphic
    design company in Calgary, we can help you. Our
    company mission is to Design a Better World.
    Browse our website, follow our social media
    channels, and contact us anytime for more
    information on how we can customize a package
    that meets your needs and suits your style.
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