Factors That Affect Your Website Visits (1)

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• When it comes to the internet, search engine
  algorithms decide which websites should show up
  on top searches. Ranking factors refer to
  specific elements that search engines use as a
  means to rank your site/webpage higher than other
  sites in a SERP (search engine results page).
  Sometimes a digital marketing agency can boast
  about their rankings by claiming first page
  placements for certain keywords.
• These are simply just promises made without
  proper knowledge of how SEO works and won't
  guarantee success, but other more realistic
  traits might prove their worth. The four main
  factors that affect website ranking include
  content quality, site architecture, missing
  robots.txt files and backlinks from reputable
  sources. We will be talking about these factors
  and how a Columbus digital marketing company can
  use them to improve your site.

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What Is Website Ranking?

• Website ranking refers to the position of a site
  in the results generated by an online search
  engine. Rankings are usually combined with
  keywords, which help users find relevant content.

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Why Is It Important?

• The main purpose of ranking websites is to
  provide visitors with accessible information that
  they can easily use. For your digital agency
  Columbus, this means that if your site is ranked
  high in the online search engine, you will
  receive more traffic leading to increased sales
  opportunities.

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Factors That Affect Your Website Visits

• Site/Page Level Factors Affecting Website Ranking
• 1. Missing Domain Security When it comes to
  website ranking, security matters. If your site
  does not have an SSL certificate, your visitors
  will be exposed to various cyber threats that can
  affect their experience while on your site and
  potentially lead them to leave the content they
  came for unfinished. This will ultimately hurt
  your traffic numbers. To avoid this, ensure that
  you have SSL installed on all pages of your site
  so that users are protected while browsing
  through it.
• 2. Poor Site Architecture The design of a
  website can play a huge role in determining how
  successful it is. Poor site architecture has the
  potential to make your content difficult to find
  and can frustrate visitors who come looking for
  something specific. This will ultimately lead to
  a loss of traffic and rankings. To avoid this,
  ensure that you build your website in such a way
  that makes it easy for users to get the
  information they are looking for with minimal
  effort.
• 3. Missing Robots.txt If your site lacks a
  robots.txt file or has an incorrectly configured
  robots.txt file, search engines such as Google
  may fail to find all of your web pages.
• 4. High Page Load Time The more time it takes
  for a page to load, the higher the bounce rate. A
  high bounce rate shows that visitors are leaving
  your site before they see what you want them to
  see and contributes directly to lower rankings
  and traffic. This is because an average human
  being has an attention span of just 8 seconds,
  and if your site doesn't load or loads slowly,
  people will leave.
• 5. Schema Markup When Google crawls your
  website, it sees information as plain text, which
  is not easy for search engines and users alike to
  understand. If you have schema markup implemented
  on your site, chances are you will show up better
  in search results. This markup is used to tell
  Google what your site is about and helps it
  understand the content on your page better for
  improved indexing, which leads to higher
  rankings.
• 6. Overburdened Server If you have a fast
  website but people are getting errors when they
  visit, this will annoy visitors who will be
  frustrated that they can't use your site. It also
  contributes directly to lower rankings for the
  reasons already mentioned above, since people
  won't return if it's frustrating to use your
  website.

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Content-Related Factors Affecting Website Ranking

• 7. Average Content and SEO Websites with good
  content are always popular, but average content
  just doesn't cut it anymore in 2021, unless you
  are news-based or covering trending stories,
  which means you need optimization in addition to
  quality content.
• 8. Inadequately Optimized Content This is when
  you have good content but haven't optimized it
  for Google crawlers by adding Schema Markup, for
  example.
• 9. Google RankBrain When RankBrain was launched
  in 2015, it had a major impact on how the
  internet operates today because of its ability to
  process language more effectively than other
  search engines, which means keywords are
  gradually being phased out as the best way to
  optimize content. Machine learning has changed
  everything about SEO.
• 10. Inadequate Linking Before 2019, linking
  externally wasn't important unless it built trust
  with users since usually spam links were used
  instead. This has completely changed now, so
  there's no excuse not to link appropriately. All
  websites should be using dofollow links wherever
  possible, whether that's within content or even
  to external sources.
• 11. Winning Competitors Google has always
  tracked competitors for website rankings, but
  recently they've started to track other websites
  that are similar to yours, which means you need
  to work harder than ever before if you want to
  outperform them in search results.

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UX-Related Factors Affecting Website Ranking

• 12. No AMP Yet The Accelerated Mobile Pages
  Project (AMP) is an open-source initiative by
  Google aimed at making mobile web pages load 4x
  faster by stripping down the components of a page
  and loading cached versions where possible. Not
  only can this help your SEO, but it could also
  reduce your bounce rate because people hate slow
  sites!
• 13. No Mobile-friendliness/Responsiveness This
  goes hand in hand with no AMP. Both are UX
  related factors, but it's crucial that your site
  is mobile-friendly and responsive, or people will
  bounce before they can even read an article!
• 14. Bad Website Layout Having a bad layout will
  make it harder for users to find what they want
  quickly. Remember, you know your site better than
  anyone else, so sit down and put yourself in the
  shoes of the user.
• 15. Ad Mistakes If you're making mistakes with
  ads, then people will leave your site. Google is
  getting better at recognizing what's an ad and
  what isn't, but it can't tell if the ad looks
  spammy or not. A PPC agency Columbus can help you
  optimize your ads to get the best results.

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Conclusion

• In conclusion, website ranking is a complicated
  thing and many factors can affect whether a user
  comes to your site or not. If you ensure that
  your site has domain security, is mobile
  friendly/responsive, has a good layout, isn't too
  slow to load, doesn't have ad mistakes and
  focuses on delivering good content over
  everything else I'm sure you will see the effects
  of this in website ranking!