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Digital Marketing Trends That Will Rule Emperor
in 2021 It would not be wrong to say that
every-second in the digital world something
innovative happens be it Artificial Intelligence
to automate workflow or voice search engine
optimization (VSEO) to understand and exploit
users voice search queries. The digital
marketing companies are the sole-true victims of
Digital Marketing! For so light years, we have
seen up to the minute digital marketing trends
however that witnessed growth, increased ROI, and
improved brand recognition and etc.
significantly they remain in the
limelight. Data-driven marketing, voice search
optimization, automate marketing, voice funnel
marketing were some ambitious concepts and
innovative digital marketing trends are among
the top priorities for most business owners in
2021. Frequent change in customer behaviour and
so in the technology resembled us to converge
into a whole new space and add scope for
immersive innovation broadly. Read on to
discover top 10 digital marketing trends for 2021
that will help your business not just survive,
but thrive in this age of innovation.
1.Programmatic Advertising Currently it is the
hottest and trending for many IT organizations.
Programmatic advertising means using AI to
automate and flow ad buying so you can target
more specific audiences.
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One of the biggest advantages of such kind of
advertising is that it works more efficiently
and fast, also 100 accurate. Heres a quick
look at how programmatic advertising works
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Real-time bidding is one such example of
programmatic ad buying. It helps in higher
conversion and lower customer acquisition costs.
2. Video Marketing There is a big shift clearly
seen in the customer learning and attraction
through video marketing, other than any form of
marketing practices, video marketing is the most
popular marketing trend today and likely for next
5-10 years. Also it is observed that using
videos 'sales-based or learning-based users
trustfully put their interest to learn about a
subject or energize to act frequently. At G2S
Technology, we did a survey to collect the
feedback of our clients and colleagues about how
do you want to learn more about our products and
services - and the statistics were amazing!
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• Hence, it is clear that video is by far is the
  most popular way customers want to learn about
  new digital marketing services and products
  launch
• Therefore, there are number of importance of
  incorporating a video into your website or any
  digital marketing strategy in 2021
• 70 of shoppers say that they have shared a
  brand's video.
• 72 of organizations say that video has improved
  their transformation rate.
• 52 of shoppers say that watching item recordings
  makes them more positive about online buy
  choices.
• 65 of chiefs visit the advertiser's site and 39
  call a seller in the wake of a survey.
• Dont just think about YouTube video promotion,
  although there are plenty of video marketing
  space to drive higher engagement with your video
  marketing, you

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may either post a video or start a podcast on
Facebook, Instagram, and Linkedin between a
splash of thousands of on-going users.

• 3. Influencer Marketing
• One centered prime task of a brand always ends
  with telling innovative ideas or selling a
  product with a flash speed directly to the
  end-user.
• Thanks to the influencer marketing trend that
  helps brands to influence a large portion of
  targeted-customers and make this true. The
  information flows like a speed and increases ROI
  by far.
• In case you dont know, Influencer marketing is
  a type of word-of-mouth marketing that focuses
  on using key leaders to amplify your brand
  message to a larger market.
• Here, influencers can be well known celebrities,
  but usually they are Instagram or YouTube
  personalities having huge niche followers.
• But, why do you need of influencer marketing over
  corporate ads, Because -
• 63 of buyers trust influencers' assessments of
  items significantly more than what brands say
  about themselves.
• 58 of individuals have purchased another item in
  the previous a half year as a result of an
  influencer's proposal.
• With these reasons, big fortunate Indian brands
  like ITC and Garner even startups like Vedantu
  and Wow! Momo switched from ads with celebrities
  to a campaign featuring starrers.

4. Content Marketing Continues to Dominate SEO
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In November 2019, Google revealed some
significant updates to its search algorithm. The
updates incorporated the new BERT framework,
which is intended to help Google in its
endeavors to comprehend the natural language that
individuals use in their search queries. The
advice from Googles John Mueller is that rather
than chase the latest SEO trends, its more
important to ensure a site has fast speeds,
useful links, and well-written
content. Speaking truth, content marketing is
imperative to the point that 88 of B2B content
advertisers concur that making content makes
their crowd see their association as a
trustworthy and confided in asset.
5. Local SEO Like content marketing, Local SEO
is one of the important aspects of Digital
Marketing and since later years and now it is in
trend. Local SEO is nothing but optimizing for
Google Map search results. Local SEO services
optimize your website and show ranking on local
searches of search engines and would be seen in
the map section.
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There are various signals that local SEO follows
and as a consequence offer better results on
local searches. Those signals are local content,
social profile pages, links, and citations, and
could be more. Also Read 10 ways to optimize
your website for local SEO 10 instant method to
improve your local SEO
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• 6. SERP Position Zero
• Since the rise in the competition over social
  media and the Google search result page, there
  are huge catastrophic fights observed to attain
  first position.
• And it would not be wrong that the first SERP
  result receives the majority of clicks. In fact,
  one of moz articles illustrate that opting out of
  google features snippet led to 12 traffic.
• My personal observation regarding coming to the
  features snippet is a call of duty, you need to
  provide Google and Competitors and above all
  (your users) with an accurate and query-end
  solution i.e. overall satisfying content.
• And here is the way to win featured snippet
• Know which featured snippet keywords you rank on
  page one for
• Know your searchers' intent
• Provide succinct answers and content
• Monitor featured snippet targets
• Well, featured snippets are of different types -
  sometimes you may see them in the form of
  paragraphs or occasionally in table form.
• There are five general types of featured
  snippets

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Paragraphs (50) and lists (37) are the most
common types of featured snippets we see among
most searches.
7. Long-Form Content Long form content or
pillar content are in trend today. Long form
content is different from the aspect of short
blog creation or likethat 800 words
article. Typically, posts that are at least
3,000 words long are considered pillar content.
In fact, creating such aggressive and
comprehensive content attracts the most traffic
(prime goal) and also offers readers an in-depth
exploration of topics (second goal).
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• Putting some statistics, Search Engine Journal
  indicates that long-form content gets 77 more
  backlinks than short articles. According to Small
  Biz Trends, 56 of bloggers generate a better
  ROI through long-form content by spending an
  average over five hours on a single blog post.
• The benefits of long-form or pillar content are
• Longer time spent on your sites pages
• Backlinks and a ton of social media shares
• A decrease in bounce rate
• A high Google ranking and more
• In 2021 a shorter, however creative or
  aggressive, blog post wont get you anywhere
  with Google or your audience. Keep that in mind!
• Also Read
• Tips to Write SEO Friendly Content

8. Semantic Keyword Research While aiming to
make your blog post somewhere around 3000 words
or above, heres something you need to keep in
mind when youre creating long-form content -
write for people, not for Google Most content
curators and marketers prioritize to make content
according to the niche concept. Spending half
of a day and banging out 5,000 words every other
day is great, but it doesnt mean that it always
stands you on the top or even a featured snippet.
This
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is because you apparently miss user intent in
mind. Also known as search intent or keyword
intent. It could be to find a product,
information or a store location.
9. Structured Data SEO In case you didnt hear
this, well, you hear this soon! It's a concept a
bit similar to the featured snippet digital
marketing trend which means it neverdie and
heightens precedently. Structured data is any
data that is organized in such a way that makes
it convenient for search engines to crawl and
categorize. But its observation is stubby or
lower the margin, sometimes, it appears as a
Knowledge Graph Box, which displays important
information about your business. Here, look
below \/
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These are also called by rich snippets or
sometimes as rich cards are excellent for
driving clicks, especially on mobile.
10. Social Media Marketing There are many
theories and words of mouth have been put on the
social media verge. Out of many, social media
strategy consultant Neal Schaffer puts it - If
your business wants to survive in organic social
media in 2021, I believe that this sort of
humanization of your brand will be
necessary. Marketing of products and services
on social media platforms such as Facebook,
Instagram, and Linkedin enable businesses to tap
the unexplored realm. In 2021, social marketing
brings some significant trends on the table and
Ive put together some of the top trends to
watch to help you adapt and grow.
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• Live streaming
• Stories as content format
• Virtual Reality (VR)
• Augmented Reality (AR)
• Social eCommerce
• Incorporating these social media trends this very
  day could help you build a stronger presence for
  the future. And the best part is some social
  media optimization company are already
  look-forward to it.
• Also Read
• 5 Creative Ways to Promote Your Product on Social
  Media
• 15 Important Bene?ts of Social Media Marketing
  Every Business Should Know

• 11. Voice Search Smart Speakers
• Gone are the days when people (smart people)
  search for the information no later than typing,
  but since the increasing use of voice search
  brings a new age of voice search. Consider these
  numbers
• 50 of all internet based searches, will be by
  means of voice by 2020
• 55 of all Indian homes will own a smart speaker
  by 2022
• 72 of individuals who own voice-initiated
  speakers say that their gadgets are utilized as
  a component of their every day schedules
• Voice shopping is set to leap to 40 billion out
  of 2022, up from 2 billion today
• Well, these statistics show that people expect to
  be using voice search far more in the future.

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