SEO Management - PowerPoint PPT Presentation

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SEO Management

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Search engine marketing and, in particular, SEO management ensure visible positioning in search engines such as Google. Today, search engines are the linchpin in gathering information from people around the world. Especially when researching certain topics such as health, product tests and evaluations, science, business, finance, and sports. Search Engines are the most important starting point for getting information. – PowerPoint PPT presentation

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Title: SEO Management


1
SEO
MANAGEMENT
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  • In recent years, search engine optimization has
    also taken on a second meaning. In classic search
    engine optimization, a distinction is made
    between on-page SEO and off-page SEO. You can
    still differentiate between search engine
    optimization for the individual verticals in
  • 1. Classic SEO
  • 2. Image SEO
  • 3. News SEO
  • 4. Voice Search SEO

3
  • Strategic SEO Management
  • Tactical SEO Management
  • At the strategic level creating and managing a
    digital entity for search Engine in the form of
    the website maintaining the entity relevance and
    thus the authority of the domain is called the
    Strategic SEO management.
  • Managing content optimization, technical
    optimization for crawling and indexing, duplicate
    content avoidance and snippet optimization are
    carried out on the tactical level which creates a
    field in itself called Tactical SEO Management.

4
IMPORTANT TASKS OF SEO MANAGEMENT
  • 1) Ensure accessibility
  • 2) Snippet optimization, page titles
    descriptions
  • 3) Optimization of page speed and loading times
  • 4) Content Optimization
  • 5) Keyword research analysis
  • 6) Optimize mobile display
  • 7) Link building or link building
  • 8) Broken link optimization

5
  • 9) Optimization of internal links and information
    architecture
  • 10) Remove worthless content / URLs
  • 11) Avoid duplicate content
  • 12) Optimizing user behaviour
  • 13) Strategic search engine optimization

6
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