Why is Custom Web Development the Best Choice for Your Business?

1
Why is Custom Web Development the Best Choice for
Your Business?
2

• How much time and effort should your business
  devote to creating its own website? With so many
  template-based web providers serving up
  advertisements about how easy it is to build a
  business website, the need for custom development
  solutions isnt always clear. However, template
  websites have inherent limitations, and their
  users must accept whatever decisions an unknown
  developer made about its functionality.
• Investing in custom website development can
  require more time and effort, but the results are
  worthwhile. Consider a few of the key reasons why
  going the custom route of creating a new site
  from the ground up is your best choice.

3

• Complete Flexibility to Achieve Your Vision
• With a custom approach taken in tandem with an
  experienced web developer, your business enjoys a
  far greater degree of flexibility when it comes
  to the look and feel of your page. You dont have
  to heavily modify a template to avoid a
  generic-looking website, nor do you need to worry
  about limitations when scale becomes a factor.

4

• Structure Your Entire Site Around Brand Imaging
• Perhaps most importantly, building a brand-new
  site gives you total control over its look, feel,
  and personality. When projecting your brand image
  is essential, avoiding boilerplate web design is
  essential. Working closely with a developer
  allows sharing insights about your brand so that
  they can form the fundamental design of every
  page.
• These designs also open the door to mapping out
  potential user journeys and exploring how to
  create pages that draw users into the sales
  funnel. You can even use your site to collect
  important data points on consumers. The result
  can be a website that feels like a consistent
  experience no matter which page you land on to
  start.

5

• Experience Counts
• The way your users experience your website makes
  a difference in how they react to it and that
  means the experience of a custom web designer is
  essential. Theres more to web design than
  arranging elements and filling spaces with
  content. A website that both looks good and also
  has a strong foundation of branding and design
  strategy delivers superior conversion rates
  sometimes up to 30 more. Building a custom
  website provides you with the opportunity to work
  with a developer that understands executing
  superior user experience design by using the
  psychology behind how we use the Internet.

6

• Deliver Complex Functionality to Serve Diverse
  Needs
• For B2B companies, creating web apps that your
  clients or suppliers can use to coordinate with
  your business makes your website more than a tool
  for marketing it makes it a critical part of
  your companys services. Custom sites also
  provide you with the opportunity to build in
  advanced functions, such as client portals that
  allow for the management of account details and
  more. Custom development makes these outcomes
  possible.

7

• Exert Greater Control Over SEO
• With all the tools of web design at your
  disposal, you can also ensure that you achieve
  robust visibility for the results of all the hard
  work done by your developers. Develop a more
  coherent SEO strategy, climb the rankings, and
  put additional eyes on the content youve created
  to convert leads.

8

• Discover the Potential of Custom Web Development
  Today
• At Digital Lion, a provider of comprehensive
  digital marketing services, including web design
  in Calgary, Edmonton, and Ottawa, we always
  embrace the opportunity to help our clients carve
  out their own space on the web. With a highly
  experienced team fielding a diverse set of
  skills, we can create custom websites that align
  precisely with your vision, goals, and brand
  image. Discover more about this process and how
  custom sites help drive growth when you contact
  us today.

9

• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, and Online Marketing services. We work
  with clients across Canada, as well as worldwide,
  and are focused on being environmentally friendly
  and giving back to charities that we are
  passionate about. Our mission is to Design a
  Better World. Browse our website, follow our
  social media channels, and contact us anytime for
  more information on how we can customize a
  package that meets your needs and suits your
  style.

10

• Digital Lion is a design and digital marketing
  agency built with a purpose and passion to
  partner with its clients and provide first-class
  custom website development, Graphic Design,
  Online Marketing services and web design in
  Calgary, the location of our head office, as well
  as in Edmonton and Ottawa, our secondary
  locations. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  company mission is to Design a Better World.
  Browse our website, follow our social media
  channels, and contact us anytime for more
  information on how we can customize a package
  that meets your needs and suits your style.