5 Mistakes You Should Not Make While Starting A Career In Digital Marketing

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5 Mistakes You Should Not Make While Starting A
Career In Digital Marketing
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As someone who has interest in digital marketing,
you must have asked yourself the question  is
digital marketing the right career choice? Its
understandable if you have some concerns or fears
delving into digital marketing. However, here is
what you need to know about digital marketing.
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People love situations where they can interact
with the brands they love, especially on social
media. Also, they get to know about upcoming
products, changes or information about these
brands through email. For this reason, these
brands need someone that can help them out with
the job so that they keep their brand name in the
conscious or subconscious minds of their
customers.
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The demand for people with digital marketing
skills keeps rising. For instance, Marketing
Hiring Trends reported in 2018 that the number of
companies that intend getting more marketers were
69. (Source Left Bank) Companies keep
discovering the need for more marketing
strategies which has led to an increase in the
demand for digital marketers. In case you may be
wondering what digital marketers make as salary,
you might be happy to know that the average
salary for that position stands at 107,100.
(Source McKinley Reports)
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Now that we have cleared that out of the way,
here are 5 mistakes you should not make while
starting your career in digital marketing
1.  No clear understanding of the audience You
dont delve into a marketing campaign without
first having proper knowledge of the people you
are targeting. That way, your message content
will resonate with their pains, interests, and
challenges. That is the only way you can get a
favorable response from them.
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2.         Setting unrealistic expectations
We understand that you want to impress your
client and may be willing to go the extra mile to
achieve results. But you should not do so at the
detriment of your reputation. Setting
unrealistic goals or making big unattainable
promises will set you off on the wrong track. If
you are not sure of the result you will get,
dont go making big promises.
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3.         Not including email marketing
This is one major mistake some digital marketers
make, especially those starting their
career.  Because there is a lot of buzz made
about how effective social media and mobile
channels are in making sales, people tend to
easily forget how impactful email marketing can
be. And this is where a lot of people miss it
and make huge mistakes. Email is one way to
connect with a customers journey personally.
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